SeniorDemandGenerationManager

ABOUT SWAP Swap is building the agentic commerce OS — unifying logistics, returns, payments, tax, and cross-border operations into a single AI-driven platform that helps brands sell anything, anywhere. We replace the static storefront with a store built for the AI era: fully branded, intelligent, and optimized from discovery to conversion. We’re a team of 250+ across hubs in New York, London, Amsterdam, Tel Aviv, and Austin, trusted by 700+ brands and backed by $170M in funding from ICONIQ, DST Global, Cherry Ventures, and QED. We’ve been named one of Fast Company’s top 10 most innovative companies and one of LinkedIn’s top 5 startups of 2025, with coverage in WSJ, The New York Times, Business of Fashion, and Forbes. ABOUT THE ROLE Our website is our highest-leverage owned channel — load-bearing for the brands we serve today and central to our move upmarket. As buyers increasingly research vendors through AI-driven and answer-engine surfaces, the brands that own search, content, and conversion end-to-end will win the next phase of demand. We’re hiring a Senior Demand Generation Manager, Web & Content to own and compound that advantage. You’ll be the dedicated owner of Swap’s organic and demand generation ecosystem across SEO, AEO, GEO, conversion optimization, and content — turning the website into a measurable, compounding pipeline engine. You’ll partner closely with our brand, product, paid media, RevOps, and agency partners, and you’ll build the agentic, AI-assisted workflows that let a lean team produce and optimize at scale. This is a builder’s role for someone who is equally comfortable in a technical SEO audit, a CRO experiment design, and a content brief — and who measures success in pipeline, not page views. WHAT YOU’LL DO Organic growth strategy (SEO / AEO / GEO) - Own and evolve Swap’s SEO, AEO, and GEO strategy — improving discoverability across traditional search engines and AI-powered discovery platforms. - Identify high-intent keyword opportunities al