Solink
SaaS
SeniorDemandGenerationManager
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“Senior Demand Generation Manager at Solink. Skills: Demand generation strategy, Pipeline growth, Account-based marketing. Develop integrated demand generation strategies. Execute integrated demand generation strategies”
What You'll Achieve.
Drive pipeline growth; Accelerate revenue; Strengthen market presence; Drive measurable business outcomes; Meet or exceed pipeline targets; Meet or exceed revenue targets; Drive measurable improvements; Improve lead quality; Improve conversion rates; Improve campaign ROI; Build alignment with Sales; Accelerate pipeline growth; Accelerate opportunity creation; Execute multi-channel programs; Optimize multi-channel programs; Execute ABM programs; Optimize ABM programs; Deliver scalable results; Deliver data-driven results
Industry & Context.
Analytical skills
Willingness to travel, Undergo criminal records check, Eligible to work in Canada, Comply with security policies
What They're Looking For.
Must Have
Bachelor's degree in Marketing, 6–10 years B2B demand generation, Proven B2B SaaS experience, Develop and execute multi-channel campaigns, Hands-on HubSpot experience, Hands-on Salesforce CRM experience, Understand lead lifecycle management, Understand marketing attribution, Understand funnel optimization, Partner closely with Sales teams, Excellent analytical skills, Excellent project management skills, Excellent communication skills, Willing to travel up to 20%
Nice to Have
Experience with ABM platforms, Experience with intent data platforms, Familiarity with paid media, Familiarity with content syndication, Familiarity with webinar programs, Experience in high-growth SaaS, Knowledge of revenue operations, Knowledge of advanced attribution
What You'll Do.
Develop integrated demand generation strategies
Execute integrated demand generation strategies
Drive qualified leads
Drive pipeline creation
Own campaign planning
Execute campaign optimization
Report on campaign performance
Manage full-funnel programs
Support lead acquisition
Support lead nurturing
Support customer expansion
Test audience segmentation
Optimize audience segmentation
Test campaign performance
Optimize campaign performance
Partner with Sales leadership
Align marketing initiatives
Establish lead management processes
Monitor campaign influence
Monitor pipeline generation
Monitor sales velocity
Monitor conversion rates
Monitor revenue contribution
Identify opportunities
Improve funnel performance
Support account-based marketing programs
Target strategic accounts
Target buying committees
Collaborate with Sales
Identify target account lists
Identify buying personas
Identify engagement strategies
Utilize ABM platforms
Increase account engagement
Increase pipeline creation
Manage campaign execution
Maintain campaign attribution models
Maintain reporting frameworks
Analyze performance data
Deliver recommendations
Develop executive reporting
How You'll Work.
Team & Collaboration
Partner with Sales; Collaborate with Sales; Collaborate with Marketing; Collaborate with Revenue Operations
Communication Scope
Communication skills
Process & Methodology
Project management
Full Job Description
SENIOR DEMAND GENERATION MANAGER Location: Canada | Remote Department: Marketing | Demand Generation Reports To: Salvatore Giliberto | Senior Director of Demand Generation https://www.linkedin.com/in/sgiliberto/ Type: Permanent | Full-Time ABOUT SOLINK At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started! THE ROLE We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey. The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes. This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings
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