Solink
SaaS
SeniorDemandGenerationManager
Neural analysis suggests this role is
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“Senior Demand Generation Manager at Solink. Skills: Demand generation, Pipeline growth, Account-based marketing. Develop demand generation strategies. Execute demand generation strategies”
What You'll Achieve.
Drive pipeline growth; Accelerate revenue; Strengthen market presence; Drive measurable business outcomes; Meet pipeline targets; Meet revenue targets; Improve lead quality; Improve conversion rates; Improve campaign ROI; Accelerate pipeline growth; Create opportunities; Execute ABM programs; Optimize ABM programs; Deliver scalable results; Deliver data-driven results
Industry & Context.
Analytical skills
Up to 20% travel
What They're Looking For.
Must Have
6–10 years B2B demand generation, B2B SaaS experience, Develop multi-channel campaigns, HubSpot experience, Salesforce CRM experience, Lead lifecycle management, Marketing attribution, Funnel optimization, Partner with Sales teams, Bachelor's degree Marketing
Nice to Have
Account-Based Marketing platforms experience, Intent data platforms experience, Account intelligence tools experience, Paid media experience, Content syndication experience, Webinar programs experience, High-growth SaaS experience, Revenue operations knowledge, Advanced attribution methodologies knowledge
What You'll Do.
Develop demand generation strategies
Execute demand generation strategies
Drive qualified leads
Drive pipeline creation
Own campaign planning
Design full-funnel programs
Manage full-funnel programs
Support lead acquisition
Support lead nurturing
Support lead conversion
Support customer expansion
Test audience segmentation
Optimize audience segmentation
Test campaign performance
Optimize campaign performance
Partner with Sales leadership
Align marketing initiatives
Establish lead management processes
Monitor campaign influence
Monitor pipeline generation
Monitor sales velocity
Monitor conversion rates
Monitor revenue contribution
Improve funnel performance
Target strategic accounts
Target buying committees
Collaborate with Sales
Identify target account lists
Identify buying personas
Identify engagement strategies
Utilize ABM platforms
Increase account engagement
Increase pipeline creation
Manage campaign execution
Maintain campaign attribution models
Maintain reporting frameworks
Analyze performance data
Deliver recommendations
Develop executive reporting
How You'll Work.
Team & Collaboration
Sales leadership alignment; Marketing and Sales alignment; Sales teams collaboration; Revenue operations collaboration
Communication Scope
Communication skills
Process & Methodology
Project management
Full Job Description
SENIOR DEMAND GENERATION MANAGER Location: Canada | Remote Department: Marketing | Demand Generation Reports To: Salvatore Giliberto | Senior Director of Demand Generation https://www.linkedin.com/in/sgiliberto/ Type: Permanent | Full-Time ABOUT SOLINK At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started! THE ROLE We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey. The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes. This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings
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