Opal Security

identity governance

SeniorDemandGenerationManager

$150–200k San Francisco, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Demand Generation Manager at Opal Security. Skills: Demand Generation, Account-Based Marketing (ABM), Field Marketing, Campaign Management, Salesforce/HubSpot/Marketo proficiency. Own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up. Help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutin”

What You'll Achieve.

create demand among IAM, security, infrastructure, and platform engineering, as well as GRC leaders at tech companies reaching scale; create executive and practitioner engagement; inspect whether marketing activity is actually turning into meetings, opportunities, and revenue; generate demand in cloud-native developer organizations; produced qualified meetings and pipeline (not just attendance)

Industry & Context.

identity governance
Problems you'll solve

need better ways to prove least privilege, govern access, and reduce access review fatigue

Eligibility Requirements

3+ days in office in downtown San Francisco

What They're Looking For.

Must Have

AI pilled marketer, operationalizing a highly personalized revenue generation engine with an opinionated POV on content, brand, campaigns, events, and digital channels, build high quality programs around the right accounts, create executive and practitioner engagement, inspect whether marketing activity is actually turning into meetings, opportunities, and revenue, fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting, know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Nice to Have

built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets, run ABM with real rigor: account tiers, buying groups, 1: 1 and 1: few plays, sales-aligned outreach, personalized content, and account engagement metrics, run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)

What You'll Do.

Own day to day execution of ai-native demand generation programs across account based campaigns

executive roundtables

Help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege

and reduce access review fatigue

Build 1: 1 and 1: few ABM campaigns for named accounts

segmented by regulatory pressure

Launch integrated campaigns across content

Partner with AEs and SDRs on target account lists

and opportunity progression

Own funnel and systems hygiene across campaign performance

Plan and execute field marketing including executive dinners

and conference follow-up motions

How You'll Work.

Team & Collaboration

Partner closely with GTM leadership; Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression; Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Full Job Description

About Opal Security: At Opal, we’re building modern identity governance for the AI era—intelligent access management that empowers enterprises to move fast while staying secure. Our mission is to bring clarity, control, and confidence to complex enterprise environments, helping teams govern access without slowing down innovation. The Role: Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org. You’ve moved past vibe coding standalone apps and are operationalizing a highly personalized revenue generation engine with an opinionated POV on content, brand, campaigns, events, and digital channels. This is a hands-on role for a demand gen leader to partner closely with GTM leadership to create demand among IAM, security, infrastructure, and platform engineering, as well as GRC leaders at tech companies reaching scale. Our go to market is a commercial sales-led motion. You will excel in this role if you know how to build high quality programs around the right accounts, create executive and practitioner engagement, and inspect whether marketing activity is actually turning into meetings, opportunities, and revenue. This role reports into the VP, Marketing and is hybrid with 3+ days in office in downtown San Francisco. What You’ll Do: You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up. You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue. - Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority - Launch integrated campaigns across content, webinars, p

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