SeniorDemandGenerationManager

About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! The Senior Demand Generation Manager is the team's experimentation engine. Your job is to find the next unit of pipeline wherever it's hiding, and you'll be pointed at paid, SEO, AEO, partner-driven distribution, and channels nobody here has tried yet, depending on where the opportunity is. You spin things up fast, measure honestly, then scale what works and kill what doesn't. We're hiring for range and aggression more than a single specialty. Most strong candidates will be T-shaped, with real depth in growth hacking, paid or content syndication, and the ability to operate across the rest. We're also open to less conventional backgrounds for this seat: a GTM engineer who builds growth systems, a former founder who did all of this out of necessity, and a technical marketer who automates rather than grinding manually. If you build, test, and think from first principles, we want to talk. The premise of the role is that AI is changing how this work gets done and how buyers find software, and the standard FP&A demand playbook is going stale. You're the person