Dtn
energy, agriculture, weather intelligence
SeniorDemandGenerationManagerAccountBasedMarketing
“Senior Demand Generation Manager - Account Based Marketing at Dtn. Skills: Account-Based Marketing Strategy, Demand Generation, Pipeline and Revenue Growth. Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors. Design and execute 1: 1 and 1: few ABM programs that drive engagement, pipeline creation, and deal acceleration”
What You'll Achieve.
Driving measurable pipeline; Accelerating deals; Revenue generation; Pipeline creation; Deal acceleration; Improve performance and scalability
Industry & Context.
Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
What They're Looking For.
Must Have
8+ years of experience in B2B demand generation, with a emphasis on account-based marketing in a SaaS or high growth companies, Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement, Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment, Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives, understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics, Hands-on experience with marketing and sales technology (e. g. , Salesforce, HubSpot, AI tools, and intent data platforms), Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes, Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs, Excellent communication and collaboration skills across cross-functional teams
Nice to Have
Experience with field marketing or regional campaign execution preferred
What You'll Do.
Own and scale DTN’s account-based marketing strategy
focusing on high-value target accounts and revenue generation in key sectors
Design and execute 1: 1 and 1: few ABM programs that drive engagement
and deal acceleration
Develop highly personalized
multi-channel programs across digital
and field marketing events
Build and optimize account engagement frameworks
and reporting to track program effectiveness
and iterate on ABM plays to improve performance and scalability
How You'll Work.
Team & Collaboration
Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals; Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement; Collaborate with event marketing to support regional programs, executive events, and in-market activation; Excellent communication and collaboration skills across cross-functional teams
Communication Scope
Excellent communication and collaboration skills across cross-functional teams
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