SeniorDataScientist(MarketingMixModels)

**Are you passionate about AI?** 🤖 At Satori Analytics, we aim to change the world one algorithm at a time by bringing clarity to global brands thought Data & AI. From cloud-based ecosystems for fintech to predictive models for airlines, our cutting-edge solutions cover the entire data lifecycle—from ingestion to AI applications. As a fast-growing scale-up, our team of 100+ tech specialists—including Data Engineers, Data Scientists, and more—delivers innovative analytics solutions across industries like FMCG, retail, manufacturing and FSI. We are looking for a Senior Data Scientist with expertise in Marketing Mix Modeling (MMM) to help some of the world's leading brands optimize their marketing investments, quantify channel effectiveness, and drive data-driven growth. Join us as we lead the data revolution in South-Eastern Europe and beyond! **What Your Day Might Look Like:** * Design, develop, and maintain Marketing Mix Models (MMM) to measure the impact of marketing activities across online and offline channels. * Analyze complex datasets from media, sales, pricing, promotions, distribution, macroeconomic, and competitive sources to uncover business insights. * Build statistical and machine learning models to quantify marketing effectiveness and optimize media spend allocation. * Develop and validate key MMM components such as adstock transformations, saturation curves, diminishing returns modeling, baseline sales decomposition, and incrementality measurement. * Partner with marketing, analytics, and business stakeholders to diagnose the right business question, define what success looks like, and translate ambiguity into analytical solutions. * Translate model outputs and recommendations into clear business narratives—not just presenting findings, but guiding stakeholders on how to interpret and act on them. * Build scalable data science pipelines that support model development, monitoring, and deployment. * Stay up to date with emerging methods in statistics an