Emma – The Sleep Company
E-Commerce
SeniorDataScientist-MarketingIntelligence
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“Senior Data Scientist- Marketing Intelligence at Emma – The Sleep Company. Skills: Machine Learning, advanced statistics, predictive modeling, Python, Media Mix Modeling (MMM). Create cutting-edge models and solutions to enhance and streamline marketing decision-making processes, seamlessly integrating them into our market-leading technology platform. Assess the effectiveness of our marketing initiatives by employing advanced techniques such as attribution analysis, incrementality tests, and me”
What You'll Achieve.
Create cutting-edge models and solutions to enhance and streamline marketing decision-making processes. Assess the effectiveness of our marketing initiatives. Translate the resulting insights into actionable strategies that will guide our marketing budget allocation.
Industry & Context.
data preparation; modelling training; translating business requirements into technical solutions
Fixed-Term
What They're Looking For.
Must Have
Academic degree (Masters or PhD) in computer science, applied mathematics, data science, statistics or other related fields. At least 3 years of experience working as a Data Scientist in an industry setting. Solid and demonstrable knowledge of machine learning techniques and algorithms. Experience with Python and its common machine learning libraries (e. g. , sklearn, Tensorflow/ PyTorch). Experience with cloud services (e. g. , AWS), MLOps, and version control. Experience working with business stakeholders (incl. gathering and translating business requirements into technical solutions, and explaining technical concepts to a non-technical audience). Excellent written and verbal communications skills.
Nice to Have
Hands-on experience with marketing measurement methodologies, particularly Media Mix Modeling (MMM) and multi-touch attribution (MTA), including model design, calibration, and translating outputs into actionable investment recommendations. First-hand experience in deploying, maintaining, and updating models in production.
What You'll Do.
Create cutting-edge models and solutions to enhance and streamline marketing decision-making processes, seamlessly integrating them into our market-leading technology platform.
Assess the effectiveness of our marketing initiatives by employing advanced techniques such as attribution analysis, incrementality tests, and media mix modeling.
Translate the resulting insights into actionable strategies that will guide our marketing budget allocation.
Conduct comprehensive analyses from start to finish, including data preparation, modelling training, and thorough evaluation.
Own, improve and promote best practices and scientific models for Machine Learning, advanced statistics and predictive modeling within the team.
How You'll Work.
Team & Collaboration
Collaborate closely with a talented group of Data Engineers, Analytics Engineers and Data Analysts who bring diverse experience and skills to the table. Together, we will drive success across Emma's marketing efforts.
Communication Scope
written; verbal; explaining technical concepts to a non-technical audience
Full Job Description
## Description Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen! ## What you'll do You will create cutting-edge models and solutions to enhance and streamline marketing decision-making processes, seamlessly integrating them into our market-leading technology platform. You will assess the effectiveness of our marketing initiatives by employing advanced techniques such as attribution analysis, incrementality tests, and media mix modeling. As well as translate the resulting insights into actionable strategies that will guide our marketing budget allocation. You will leverage your expertise in handling extensive data sets to conduct comprehensive analyses from start to finish, including data preparation, modelling training, and thorough evaluation. You will own, improve and promote best practices and scientific models for Machine Learning, advanced statistics and predictive modeling within the team. You will join a dynamic Data Science team and collaborate closely with a talented group of Data Engineers, Analytics Engineers and Data Analysts who bring diverse experience and skills to the table. Together, we will drive
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