SeniorDataScientistGTMData

and maintain predictive machine learning models that optimize customer acquisition

and retention efforts

Apply analytical rigor and methodologies like experimentation and causal inference to provide GTM leadership with a reliable understanding of business efficiency and impact

and deploy foundational GTM models

including Customer Lifetime Value (LTV) forecasting

Marketing and Sales Attribution

and Propensity models

Partner with GTM teams to design and analyze controlled experiments across various channels

including website A testing

and marketing campaign effectiveness

complex analytical deep dives to discover latent user behavior and root causes of changes in GTM metrics

translating findings into actionable recommendations

Support the interpretation of MMM results to help maximize marketing ROI and assess the feasibility of future in-house modeling

and govern a unified Key Performance Indicator (KPI) framework that maps GTM activities to high-level business outcomes

Translate complex statistical findings and model outputs into compelling business narratives for cross-functional partners

Work closely with Data Engineering to ensure data quality

reliable instrumentation

and the development of reusable predictive assets like model feature stores

Provide technical guidance to peers and stakeholders on best practices for data exploration

and causal methodologies