SeniorDataScientist

**Agency :** Havas Media Group **Job Description :** Senior Data Scientist – Marketing Analytics & Advanced Measurement Location: Perú Fully Remote. We're seeking a **Senior Data Scientist** focused on **marketing analytics and advanced measurement** —including methodologies like **Marketing Mix Modeling** , **Attribution Models** , and **incrementality testing**. Will be part of a global team, support markets across all regions, collaborating with consultants, analysts, and product leads. **Key Responsibilities** * Act as the **technical referent** for marketing measurement projects across global markets, guiding implementation within established frameworks. * Translate business needs into robust analytical solutions in collaboration with consultants and product teams. * Support the technical design, execution, and interpretation of models such as MMM, Advance digital Attribution models, and geo-lift tests. * Contribute to model deployment and integration into web-based platforms, in collaboration with product and data engineering teams. * Ensure consistency and quality across deliverables, promoting repeatable and privacy-first methodologies. * Represent technical capabilities in internal conversations and client-facing discussions. * Help maintain a knowledge-sharing culture across the team, and mentor junior team members when appropriate. **Requirements** * A strong technical background, ideally with experience in **statistics, econometrics, marketing analytics, or media measurement**. * **3-5 years of experience** working on analytics or measurement projects, with hands-on work in MMM, attribution, or experimentation. * Proficiency in **Python** (e.g., pandas, scikit-learn, statsmodels); **SQL** is required. * Familiarity with **causal inference** , **time-series modeling** , and **regression analysis**. * Experience working with media, CRM, or e-commerce datasets. * Excellent communication skills in English, both written and verbal. * Comfortable working in di