VML
SeniorDataPlanner
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“Senior Data Planner at VML. Skills: Data science, Data engineering, ML/AI, Business intelligence, Analytics engineering, Quantitative analysis. Support data planning manager. Utilise measurement tools”
Industry & Context.
Analytical skills; Strategic thinking
What They're Looking For.
Must Have
4+ years of experience in a data function, Understanding of media measurement, Understanding of data principles, Understanding of the digital marketing landscape, Proven ability to manage projects, Ability to work effectively within cross-functional teams, Proficiency in Excel, Proficiency in other data analysis tools, Knowledge of attribution, Knowledge of experimentation, Knowledge of MMM measurement techniques, Experience with website analytics, Experience with personalization/testing tools
Nice to Have
Experience with data visualization tools, PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Support data planning manager
Utilise measurement tools
Utilise attribution models
Utilise media mix modelling
Produce campaign reports
Produce optimisation recommendations
Integrate data sources
Enable holistic measurement
Support development of client briefs
Identify data signals
Inform audience targeting
Inform media flighting
Add context to reporting
Add deeper insights to reporting
Connect analysis to measurement framework
Connect analysis to targets
Connect analysis to benchmarks
Build relationships with client stakeholders
Build relationships with internal VML & WPP teams
Act as trusted advisor to clients
Enable data-driven decision-making
Attend client meetings
How You'll Work.
Team & Collaboration
Cross-functional teams; Analytics teams; Data Scientists; Analysts; BI specialists; Client stakeholders; Internal VML & WPP teams
Communication Scope
Explain technical data concepts; Presentation skills; Presenting to clients
Process & Methodology
Manage projects
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Who we’re looking for: We're seeking a highly collaborative and enthusiastic Senior Data Planner to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, identification of data signals across the journey that can be used to inform audience targeting and media flighting and holistic campaign and always on performance reporting across owned and earned channels and platforms. What you’ll be doing: You will support the data planning manager in utilising measurement tools, attribution models, and medi
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