Merkle
digital marketing
SeniorData,Analytics&AIDirector
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“Senior Data, Analytics & AI Director at Merkle. Skills: Data, Analytics, AI, Strategy. Translate business objectives into data and AI-enabled strategies. Design and implement data and AI-enabled strategies”
What You'll Achieve.
Drive measurable success for clients
Industry & Context.
analytical and problem-solving abilities
What They're Looking For.
Must Have
Proven experience as a Data & Analytics Consultant, Solid understanding of digital marketing, Solid understanding of CRM, Solid understanding of email marketing, proficiency in data analysis tools, proficiency in programming languages, SQL, Python, R, Experience with data visualization tools, analytical and problem-solving abilities, Ability to translate customer strategies into effective data and AI-supported strategies
Nice to Have
Interest in or exposure to AI applications in business or marketing
What You'll Do.
Translate business objectives into data and AI-enabled strategies
Design and implement data and AI-enabled strategies
Utilize data insights to drive measurable success
Participate in presales
Participate in consultancy activities
Understand client business goals
Develop actionable data and AI strategies
Engage with potential clients
Collaborate with sales teams
Act as a trusted advisor
Showcase Merkle’s expertise
Design tailored data solutions
Implement tailored data solutions
Incorporate AI where it adds value
Provide actionable insights
Provide recommendations
Enhance client outcomes
Work with specialist teams
Deliver integrated solutions
Stay informed on trends
Stay informed on technologies
How You'll Work.
Team & Collaboration
Work closely with other specialist teams within Merkle and dentsu
Communication Scope
Excellent communication; presentation skills; persuasive skills; explain data concepts; explain AI concepts
Full Job Description
**Job Description:** We are seeking a highly skilled and experienced **Senior Data, Analytics & AI Director** to join our dynamic team. In this role, you will serve as a strategic advisor to our clients, helping them translate business objectives into actionable, data- and AI-enabled strategies for owned channels (web, email, commerce). You will design and implement these strategies, utilizing data insights to drive measurable success for our clients. You will lead projects and expand our services, participating in presales and consultancy activities. With over 5 years of professional experience, including at least 3 years in strategic roles, you demonstrate a strong commitment to both personal and professional development. At Merkle, we emphasize continuous learning and are dedicated to fully supporting your growth. **Key Responsibilities** * Client Strategy: Understand client business goals and translate them into actionable data and AI-enabled strategies and roadmaps. * Consultative Selling & Pre-Sales Support: Engage with potential clients to understand their challenges, collaborate with sales teams on pitches, and act as a trusted advisor to showcase how Merkle’s expertise, including AI-driven solutions, meets client-specific goals. * Solution Design & Implementation: Design and implement tailored data and analytics solutions, incorporating AI where it adds clear business value. * Recommendations: Provide actionable insights and recommendations to enhance client outcomes based on data analysis and AI-supported insights. * Collaboration: Work closely with other specialist teams within Merkle and dentsu to deliver integrated solutions, including AI-enabled initiatives. * Industry Expertise: Stay informed on the latest trends and technologies in data analytics, digital marketing, and applied AI in marketing and customer experience. **Qualifications** * Proven experience as a Data & Analytics Consultant or in a similar role. * Solid understanding of digital marketi
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