Truelogic
Travel Entertainment
SeniorDataAnalyst–TravelEntertainment
“Senior Data Analyst – Travel Entertainment at Truelogic. Skills: Advanced SQL, Data analysis, Advertising analytics, BI tools (Tableau, Power BI, Looker, Adobe Analytics), Cloud-based data environments (AWS, Redshift, Snowflake, BigQuery), Python or R, Statistical analysis, Data modeling, Communication skills. Build and maintain high-impact dashboards and visualizations focusing on advertising campaign performance, audience delivery, and inventory measurement. Support a proactive analytics progr”
What You'll Achieve.
Drive revenue and client growth; Elevate the quality of campaign insights for major global brands and agencies; Enhance scalability and data quality control; Accelerate insight generation, reporting narratives, and documentation; Improve overall data architecture; Identify inventory opportunities, pricing support, and long-term client growth potential; Drive renewals and upsells
Industry & Context.
Highly analytical; Investigative mindset with a track record of identifying root causes in complex data scenarios; Analyze multi-faceted datasets; Integrate internal data with third-party measurement sources; Automate recurring analytical workflows; Investigate data anomalies; Improve overall data architecture; Conduct ad hoc strategic analysis
What They're Looking For.
Must Have
5+ years of experience in Data Analysis, Advertising Analytics, or a similar quantitative role focused on marketing measurement, Advanced SQL proficiency, including complex joins, window functions, and performance-aware querying against large-scale datasets, Deep experience with advertising campaign analysis, media planning, attribution, and audience segmentation, Proficiency in Python or R for data automation, statistical analysis, and repeatable reporting workflows, Solid foundation in descriptive and predictive statistics, data modeling, and quality control
Nice to Have
Demonstrated interest in using modern AI-enabled tools to improve productivity and analytical consistency, Familiarity with Unix commands, regular expressions, and structured data workflows
What You'll Do.
Build and maintain high-impact dashboards and visualizations focusing on advertising campaign performance
and inventory measurement
Support a proactive analytics program by providing in-flight pacing insights
optimization strategies
and comprehensive post-campaign wrap reports
Analyze multi-faceted datasets including audience composition
and venue-specific performance
Integrate internal data with third-party measurement sources such as Nielsen
Translate technical campaign data into concise
client-ready value propositions for executive leadership and sales teams
Automate recurring analytical workflows and reporting requests to enhance scalability and data quality control
Utilize GenAI tools and custom prompts to accelerate insight generation
Partner with Engineering
and Ad Operations to investigate data anomalies and improve overall data architecture
Conduct ad hoc strategic analysis to identify inventory opportunities
and long-term client growth potential
How You'll Work.
Team & Collaboration
Partner with Engineering, Product, and Ad Operations to investigate data anomalies and improve overall data architecture; Translate technical campaign data into concise, client-ready value propositions for executive leadership and sales teams
Communication Scope
Translate technical campaign data into concise, client-ready value propositions for executive leadership and sales teams; Exceptional communication skills with the ability to explain technical findings to non-technical stakeholders
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