Scopely
mobile games
SeniorDataAnalyst,CRM
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Data Analyst, CRM at Scopely. Skills: Data analysis, CRM, Player behavior, Experimentation. Analyze player behavior and CRM performance across campaigns, lifecycle journeys, segmentation, retention, engagement, and monetization. Measure the impact of CRM initiatives, including push notifications, in-game messages, inbox campaigns, offers, and lifecycle communications”
What You'll Achieve.
Improve CRM campaigns; Improve player engagement; Improve retention; Make faster, better-informed decisions; Improve player targeting; Improve personalization; Improve campaign timing; Improve lifecycle strategy
Industry & Context.
Translate data into clear recommendations; Identify player segments; Recommend ways to improve the impact of CRM initiatives
What They're Looking For.
Must Have
3+ years of experience as a Data Analyst, Product Analyst, CRM Analyst, BI Analyst, or similar analytical role, Experience working directly with CRM, lifecycle, growth, live operations, or product teams, SQL skills and comfort working with large datasets, Bachelor's degree in Business, Economics, Computer Science, Engineering, Mathematics, Statistics, or a related field, or equivalent practical experience
Nice to Have
Experience in mobile gaming, consumer apps, entertainment, e-commerce, or other high-scale digital products, Experience with Python or R for analysis, automation, or statistical modeling, Understanding of player lifecycle concepts such as onboarding, activation, engagement, retention, churn, reactivation, and payer behavior, Experience with audience segmentation, personalization, campaign targeting, or recommendation frameworks, Experience using AI frameworks or agentic coding tools such as Claude Code to accelerate analytical workflows, documentation, code generation, code review, or automation, BigQuery experience is a plus, Looker experience is preferred
What You'll Do.
Analyze player behavior and CRM performance across campaigns
Measure the impact of CRM initiatives
including push notifications
and lifecycle communications
Design and analyze experiments
and incrementality frameworks to understand the true impact of CRM actions
and recurring analyses that help the CRM team make faster
better-informed decisions
Translate data into clear recommendations that improve player targeting
and lifecycle strategy
How You'll Work.
Team & Collaboration
Work closely with CRM stakeholders; Partner with CRM, Product Analytics, Analytics Engineering, Data Platform, and Data Science teams
Communication Scope
Communication and presentation skills; Ability to turn complex analysis into clear, actionable recommendations; Present insights clearly to technical and non-technical stakeholders, explaining what happened, why it happened, and what should happen next
Full Job Description
Our Product Analytics team is looking for a Senior Product Analyst, CRM to join us on a fixed-term maternity cover contract supporting the CRM team on Monopoly GO! This role is ideal for an analyst who enjoys combining product analytics, lifecycle analytics, and player behavior insights to improve CRM campaigns, player engagement, and retention. You will work closely with CRM stakeholders to measure campaign performance, evaluate experiments, build dashboards, identify player segments, and recommend ways to improve the impact of CRM initiatives. Your work will help the team understand not only whether campaigns performed well, but why, and what actions should be taken next. At Scopely, we care deeply about what we do and want to inspire play, every day. Whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. Monopoly GO! is a global phenomenon and one of the most successful mobile game launches in history, captivating millions of players worldwide. What You’ll Do Analyze player behavior and CRM performance across campaigns, lifecycle journeys, segmentation, retention, engagement, and monetization Measure the impact of CRM initiatives, including push notifications, in-game messages, inbox campaigns, offers, and lifecycle communications Design and analyze experiments, holdouts, and incrementality frameworks to understand the true impact of CRM actions Build dashboards, reports, and recurring analyses that help the CRM team make faster, better-informed decisions Translate data into clear recommendations that improve player targeting, personalization, campaign timing, and lifecycle strategy Partner with CRM, Product Analytics, Analytics Engineering, Data Platform, and Data Science teams to improve data quality, tracking, and decision
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