Hasbro
E-Commerce
SeniorCustomerMarketingManager,eCommerce
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optimal for Senior candidates.
“Senior Customer Marketing Manager, eCommerce at Hasbro. Skills: Customer marketing, ECommerce, Digital shelf optimisation. Own EMEA eCommerce marketing plan. Turn brand priorities into activation”
What You'll Achieve.
Deliver measurable commercial results; Deliver growth
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Equivalent experience, ECommerce experience, Customer marketing experience, Digital commerce experience, FMCG experience, Consumer products experience, Leading retailer marketing activations, Amazon experience
Nice to Have
Digital shelf optimisation experience, Onsite content experience, SEO experience, Conversion-led activity experience
What You'll Do.
Own EMEA eCommerce marketing plan
Turn brand priorities into activation
Lead Amazon activations
Drive digital shelf execution
Improve onsite content
Build partnerships with customers
Build partnerships with Key Account Managers
Build partnerships with local markets
Deliver retailer-ready campaigns
Use data for improvement
Use shopper insight for improvement
Use analytics for improvement
Manage budgets effectively
Identify investment areas
Develop direct report
Influence cross-functional teams
Partner with global stakeholders
Partner with regional stakeholders
Raise eCommerce execution standard
How You'll Work.
Team & Collaboration
Cross-functional teams; Key Account Managers; Local markets; Global stakeholders; Regional stakeholders
Communication Scope
Communication; Influencing; Stakeholder management
Process & Methodology
Project management, Prioritisation
Full Job Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Senior Customer Marketing Manager, eCommerce – EMEA Based in Stockley Park, Uxbridge, West London, UK. Hybrid working: three days a week in the office (Tuesday, Wednesday and Thursday), with flexibility to work from home on Monday and Friday. As the Senior Customer Marketing Manager, eCommerce – EMEA, you will lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with and buy our brands. This is a high-impact role combining strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners. Specific Responsibilities/ Tasks Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers. Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth. Drive best-in-class digital shelf execution, improving onsite content, SEO, visibility, and conversion. Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer-ready campaigns. Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment. Manage budgets effectively, identifying where to invest for the strongest commercial impact. Lead and develop one direct report while influencing cross-functional teams across the region. Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA. Education and Experience required Bachelor’s deg
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