Paired
beauty and wellness
SeniorCROManager/GrowthOptimizationLead
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“Senior CRO Manager / Growth Optimization Lead at Paired. Skills: CRO, Growth Optimization, Conversion Rate Optimization, Experimentation, Data Analysis. Monitor website performance regularly and identify drops in conversion or revenue. Diagnose friction points across the funnel and recommend solutions quickly”
What You'll Achieve.
Higher conversion rates across key funnel stages; Improved LTV, AOV, and revenue per visitor; Faster testing cycles and increased experimentation velocity; Clear reduction in friction across the customer journey; Measurable impact on revenue efficiency and profitability
Industry & Context.
PROACTIVE PROBLEM SOLVER; Problem-solving and analytical skills; Data-informed decisions
What They're Looking For.
Must Have
8+ years in CRO, growth, or e-commerce optimization roles, experience in DTC or e-commerce environments, Deep understanding of Shopify Plus or similar platforms, Proven experience running A tests and experimentation programs, analytical mindset with comfort in data and performance metrics, Experience working with UX, design, and development teams, Ability to identify friction and translate insights into actionable tests, Familiarity with tools such as GA4, Hotjar, Northbeam, or similar, Comfortable working in fast-paced, performance-driven environments, ownership mindset with the ability to operate independently
Nice to Have
Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.
What You'll Do.
Monitor website performance regularly and identify drops in conversion or revenue
Diagnose friction points across the funnel and recommend solutions quickly
Own the A/B testing roadmap from hypothesis to execution to analysis
Prioritize experiments based on revenue impact and strategic value
Continuously improve conversion rate across key pages
Build and optimize landing pages for paid media
Optimize UX elements including layout
Improve LTV to CAC through funnel and site improvements
Increase AOV and ARPU through upsells and cross-sells
Work with lifecycle and paid media teams to improve overall customer value
Improve upsell and cross-sell performance after checkout
Optimize post-purchase flows and customer engagement paths
Manage CRO backlog and testing pipeline using structured workflows
Build repeatable processes for testing
Use AI tools to accelerate page creation
How You'll Work.
Team & Collaboration
Partner with acquisition, lifecycle, and creative teams to drive measurable outcomes; Partner with the creative on messaging, design, and UX improvements; Work with engineering or dev partners to implement changes efficiently; Support tracking accuracy and ensure data integrity across tools; Collaboration across growth, creative, and product teams
Communication Scope
Open & Honest Communication/Feedback; Radical candor and transparency
Process & Methodology
Own the A/B testing roadmap from hypothesis to execution to analysis, Prioritize experiments based on revenue impact and strategic value, Manage CRO backlog and testing pipeline using structured workflows, Build repeatable processes for testing, reporting, and iteration
Full Job Description
**Paired **is a** global staffing and recruiting agency** that specializes in pairing remote work with top-tier talent! We are **dedicated **to **connecting talented individuals** with** remarkable companies** in need of their skills. Our goal is to create fulfilling job **opportunities for professionals around the world**. Our client: Is a fast-growing**direct-to-consumer** brand in the**beauty and wellness** space focused on restoring confidence through safe and effective solutions for hair regrowth and health. They are at an important stage of growth as theye scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance **The Role:** CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. **This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution.** Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred. Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency **Key
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