Veepee

CRM / Data Insight

SeniorCRMProjectManagerPersonalizedpromotions&Wallet(F/M/X)

€75–105k ~AI est. Saint-Denis, France Permanent Remote Friendly
The Brief

“Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) at Veepee. Skills: CRM strategy, Promotional strategy, Wallet project, Product management. Own promotional budget strategy. Own promotional budget allocation”

What You'll Achieve.

Maximise ROI of promotional budget; Deliver measurable impact on promotional performance

Industry & Context.

CRM / Data Insight
Problems you'll solve

Define problems; Identify optimisation levers; Challenge status quo

What They're Looking For.

Must Have

7–8 years of experience in CRM, 7–8 years of experience in promotional marketing, 7–8 years of experience in loyalty strategy, 7–8 years of experience in incentive strategy, Proven track record managing promotional budget, Proven track record optimising promotional budget, Demonstrated ROI impact, Comfortable with performance data, Comfortable with A/B testing frameworks, Comfortable with KPI-driven decision making, Experience translating business needs into product requirements, Credibly engage with PM and Tech teams, Excellent cross-functional collaboration skills, Influence without hierarchical authority, Align without hierarchical authority, Drive without hierarchical authority, Structured thinker, Project management discipline, Handle complexity, Prioritise well, Deliver on time, Fluent in English

Nice to Have

Experience in e-commerce, Experience in retail, Experience designing loyalty mechanics, Experience designing gamification mechanics, Familiarity with CRM platforms, Experience in B2B2C environment, Experience in marketplace environment, Knowledge of brand co-funding mechanics, Knowledge of trade marketing mechanics, French is a plus

What You'll Do.

Own promotional budget strategy

Own promotional budget allocation

Define promotional problems

Define functional features

Lead execution with teams

Define promotional mechanics

Build promotional performance framework

Track ROI by mechanic

Track ROI by lifecycle stage

Track ROI by funding source

Identify optimisation levers

Challenge the status quo

Translate CRM strategy into requirements

Translate member insights into requirements

Define gamification vision

Champion gamification vision

Contribute to product roadmap

Challenge roadmap priorities

Validate UX directions

Ensure CRM objectives embedded

Drive scaling strategy

Serve as single point of contact

Participate in CRM leadership discussions

Contribute to CRM team roadmap

Document test results

Document roadmap contributions

How You'll Work.

Team & Collaboration

Cross-functional teams; CRM leadership discussions; External stakeholders

Communication Scope

Engage credibly with PM teams; Engage credibly with Tech teams

Process & Methodology

Project management discipline, Roadmap ownership, OKRs definition

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