Veepee
CRM / Data Insight
SeniorCRMProjectManagerPersonalizedpromotions&Wallet(F/M/X)
“Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) at Veepee. Skills: CRM strategy, Promotional strategy, Wallet project, Product management. Own promotional budget strategy. Own promotional budget allocation”
What You'll Achieve.
Maximise ROI of promotional budget; Deliver measurable impact on promotional performance
Industry & Context.
Define problems; Identify optimisation levers; Challenge status quo
What They're Looking For.
Must Have
7–8 years of experience in CRM, 7–8 years of experience in promotional marketing, 7–8 years of experience in loyalty strategy, 7–8 years of experience in incentive strategy, Proven track record managing promotional budget, Proven track record optimising promotional budget, Demonstrated ROI impact, Comfortable with performance data, Comfortable with A/B testing frameworks, Comfortable with KPI-driven decision making, Experience translating business needs into product requirements, Credibly engage with PM and Tech teams, Excellent cross-functional collaboration skills, Influence without hierarchical authority, Align without hierarchical authority, Drive without hierarchical authority, Structured thinker, Project management discipline, Handle complexity, Prioritise well, Deliver on time, Fluent in English
Nice to Have
Experience in e-commerce, Experience in retail, Experience designing loyalty mechanics, Experience designing gamification mechanics, Familiarity with CRM platforms, Experience in B2B2C environment, Experience in marketplace environment, Knowledge of brand co-funding mechanics, Knowledge of trade marketing mechanics, French is a plus
What You'll Do.
Own promotional budget strategy
Own promotional budget allocation
Define promotional problems
Define functional features
Lead execution with teams
Define promotional mechanics
Build promotional performance framework
Track ROI by mechanic
Track ROI by lifecycle stage
Track ROI by funding source
Identify optimisation levers
Challenge the status quo
Translate CRM strategy into requirements
Translate member insights into requirements
Define gamification vision
Champion gamification vision
Contribute to product roadmap
Challenge roadmap priorities
Validate UX directions
Ensure CRM objectives embedded
Drive scaling strategy
Serve as single point of contact
Participate in CRM leadership discussions
Contribute to CRM team roadmap
Document test results
Document roadmap contributions
How You'll Work.
Team & Collaboration
Cross-functional teams; CRM leadership discussions; External stakeholders
Communication Scope
Engage credibly with PM teams; Engage credibly with Tech teams
Process & Methodology
Project management discipline, Roadmap ownership, OKRs definition
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