Company
Growth
SeniorCRMMarTechAssociate/CRMMarTechManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior CRM MarTech Associate/ CRM MarTech Manager. Skills: MarTech roadmap, CDP management, CRM campaigns, Customer data analysis. Lead MarTech function. Own tool roadmap”
What You'll Achieve.
Drive measurable improvements; Enhance customer experience; Enhance activation; Enhance retention
Industry & Context.
Experimentation; Funnel optimisation
What They're Looking For.
Must Have
4-7 years CDP/CRM experience, Experience with AI stack, Experience with growth/product teams, SQL skills
Nice to Have
Understanding of sporting events, Understanding of sportsbook, Understanding of options-trading
What You'll Do.
Lead MarTech function
Configure CDP connections
Analyse customer behaviour
Identify key segments
Create retention dashboards
Build audience definitions
Maintain audience segments
Define tracking plans
Define event taxonomies
Write API requirements
Write payload specifications
Use templating/scripting
Enable dynamic content
Enable personalisation logic
Maintain documentation
Collaborate with stakeholders
Define lifecycle strategies
Translate commercial objectives
Define lifecycle goals
How You'll Work.
Team & Collaboration
Growth stakeholders; Product stakeholders; Engineering stakeholders; Data team
Process & Methodology
Roadmap planning
Full Job Description
## Responsibilities Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines. Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability. Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell. Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team. Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases. Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives. Write API requirements and payload specifications for MarTech integrations. Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns. Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives. Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets. Translate commercial objectives into clear lifecycle goals, test plans, and KPIs. ## Requirements 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment. Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows. Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment Strong SQL
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