M-KOPA
FinTech
SeniorCRMManager-MVNO
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior CRM Manager - MVNO at M-KOPA. Skills: CRM, Lifecycle marketing, Customer retention, Upsell strategy. Own CRM strategy. Own CRM execution”
What You'll Achieve.
Drive measurable customer lifetime value; Drive revenue growth; LTV growth; Retention rates; Upsell revenue
Industry & Context.
Data-driven decision making
UTC -1 to UTC +3 time zones
What They're Looking For.
Must Have
6+ years building and scaling CRM, 6+ years lifecycle marketing, Built CRM systems, Personally building journeys in Braze, Personally building journeys in CleverTap, Personally building journeys in MoEngage, Personally building journeys in Customer.io, Personally building journeys in Iterable, Achievements mention LTV growth, Achievements mention retention revenue, Achievements mention upsell rates, Achievements mention renewal improvements, Designing tests with clear hypotheses, Designing tests with control groups, Designing tests with measurable success criteria
Nice to Have
MVNO experience
What You'll Do.
Build automated customer journeys
Run experiments on messaging
Run experiments on timing
Analyse retention cohorts
Scale successful programmes
Partner with Product teams
Partner with Commercial teams
Partner with Operations teams
Build lifecycle programmes
Design onboarding journeys
Design retention journeys
Design churn prevention journeys
Design upsell journeys
Design behavioural trigger-based upsell systems
Move customers to higher-value bundles
Run rigorous experiments
Scale experiments across markets
Own retention economics
Track cohort retention
Optimise cohort retention
Optimise renewal rates
Track upsell performance
Optimise upsell performance
Translate insights into action
Scale what works across markets
Turn experiments into frameworks
Enable teams to execute growth initiatives
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Commercial; Partner with Operations
Full Job Description
[https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/5ac97b31-49cd-4012-8bb0-5caf15e33c69/B25.png] Join our expanding Product Growth team! We're actively recruiting another Senior CRM Manager from an MVNO background as we continue to scale our growing FinTech division at M-KOPA. You'll build and scale the growth systems that drive retention, upsell, and customer lifetime value for millions across Africa. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/94ce9195-1d0a-4454-ab2a-7dcf8d0c79f2/image.png] THE IMPACT 💚 You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent 🌍 [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/6793793f-8d3a-4472-90c0-ab50efbf20b4/image.png] The Opportunity 🏗️ Build CRM from the ground up: Design and scale lifecycle programmes across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa) - working with proprietary data from millions of customers and a unique distribution model (30,000+ field agents + 300 telesales) 💰 Own retention and upsell outcomes: Your success is measured in LTV growth, retention rates, and upsell revenue - not just email metrics 🚀 Go hands-on daily: Build automated journeys, design experiments, analyse results, and scale what works - this isn't a strategy-only role 🏆 Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025) What You'll Do You'll own CRM strategy and execution end-to-end. Build automated customer journeys in CleverTap/Braze, run experiments on mess
Applying for this Senior CRM Manager - MVNO role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about M-KOPA?
Real rants from real employees. Read before you apply.