exmox
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SeniorCRMManager(f/m/x)
“Senior CRM Manager (f/m/x) at exmox. Skills: CRM strategy, Lifecycle journeys, User segmentation, Experimentation. Own CRM platform end-to-end. Select CRM platform”
What You'll Achieve.
Lifecycle journeys launch quickly; Retention measurably improve; LTV measurably improve; CRM decisions driven by data; Cross-functional teams aligned; Turn ambiguity into scalable systems
Industry & Context.
Transform user insights; Turn ambiguity into systems
What They're Looking For.
Must Have
5+ years CRM experience, Hands-on CRM platform implementation, Audience segmentation experience, Journey orchestration experience, Personalization experience, Campaign automation experience, Analytical mindset, Experience measuring activation, Experience measuring retention, Experience measuring reactivation, Experience measuring ARPU, Experience measuring LTV, Experience using data to identify opportunities, Experience prioritizing initiatives, Experience evaluating performance, Proven track record designing lifecycle programs, Proven track record scaling lifecycle programs, A/B testing experience, User segmentation experience, Continuous optimization experience, Experience across push channels, Experience across in-app channels, Experience across email channels, Able to work effectively with Product teams, Able to work effectively with Engineering teams, Able to work effectively with Data teams, Able to work effectively with Design teams, Able to work effectively with Marketing teams, Translate user insights into strategies
Nice to Have
Experience with Braze a plus, Experience with OneSignal a plus
What You'll Do.
Own CRM platform end-to-end
Implement CRM platform
Define channel roadmap
Execute channel roadmap
Translate business goals
Design lifecycle journeys
Launch lifecycle journeys
Optimize lifecycle journeys
Build behavioral segmentation
Build personalization frameworks
Build experimentation frameworks
Deliver right message
Own CRM performance metrics
Drive continuous improvement
Partner with Product teams
Partner with Engineering teams
Partner with Data teams
Partner with UA teams
Integrate CRM into product
Align CRM with acquisition
Orchestrate cross-app lifecycle
Leverage advanced segmentation
Leverage predictive capabilities
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Engineering teams; Data teams; User Acquisition teams
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