SeniorCreativeStrategist,PerformanceMarketing

## Accountabilities Own the full creative lifecycle for Meta paid social campaigns, from insight generation and concept development to scripting, storyboarding, production direction, and iteration, ensuring all creative aligns with performance goals and user acquisition targets. Develop and execute high-volume testing systems, producing and overseeing 100+ ad creatives per month while maintaining clarity, storytelling quality, and measurable impact across all assets. Translate performance data into actionable creative strategy by analyzing key metrics (e.g., CTR, Hook Rate, Hold Rate, CPE, CPA) and identifying scalable winning angles and narratives. Continuously test and refine new ad formats, storytelling approaches, and visual styles to improve performance and differentiate campaigns in competitive paid social environments. Collaborate closely with editors, designers, and creators by writing clear, scalable briefs that preserve creative intent while enabling rapid execution. Stay ahead of cultural trends, platform updates, and competitive signals to proactively identify new opportunities for creative experimentation and growth. Challenge existing performance marketing conventions with bold, insight-led ideas that are validated through structured testing and iteration. Requirements: 4–6 years of experience in paid social performance marketing, with a proven track record of creating and iterating high-performing creative that drives customer acquisition. 2–3+ years of experience in a creative strategy-focused role, owning insights, hypotheses, and end-to-end creative direction. Strong hands-on creative background (e.g., filmmaking, editing, storytelling, content creation), with the ability to understand and direct production at a detailed level. Experience working across agency and/or in-house environments, with a strong understanding of fast-paced, results-driven creative execution. Strong analytical fluency with performance marketing data and tools, with the abili