SeniorCreativeExcellence

We are Sevenapps, an app studio. Our portfolio is growing, and we're looking for a Creative Excellence lead to join our team. Our products reach millions of users worldwide. We're committed to continuous improvement and hold ourselves to high standards. This role reports to the Marketing Lead and works across Designers, Data, and Product. It is a senior, cross-functional position with direct accountability for creative performance across the portfolio. **We don't need another marketer. We need someone who owns the creative scoreboard.** Our creatives run in ad auctions, not galleries. Every piece of creative has one job: perform. This role is the single owner of creative intelligence and pipeline across the entire portfolio. **What we expect:** You monitor hook rate, CTR, CPM, D0 ROAS, cohort ROAS, pLTV, LTV/CAC - not as a spectator, but as the person who decides what the team does about them. You run a weekly market intelligence cadence. You read patterns across verticals, identify what's transferable, and make sure it gets adapted, not just noted. You own the creative pipeline end-to-end. Modular Hook-Body-CTA framework. Every concept ships with multiple use cases, multiple hooks, multiple template variations. No exceptions. You publish a weekly creative performance report. Numerical. Actionable. If something is slipping, the team hears it from you before they hear it from the numbers. You enforce brief quality. No duplicate tags. No half-filled fields. No ambiguity in what the creative team is being asked to produce. You coordinate win transfers across the portfolio. A breakthrough in one app ships to the others - you track it, you follow up, you close the loop. You raise the red flag early. Creative fatigue, concept stagnation, narrowing into a niche, you catch it and you escalate it. **Requirements** * Minimum 3 years in mobile performance marketing - UA, creative ops, or growth. App studio background is ideal, not required. What matters is a proven track recor