Airbnb

SeniorCreativeDirector,Social&Content

$208–260k United States
The Brief

“Senior Creative Director, Social & Content at Airbnb. Skills: Social content, Brand storytelling, Creative leadership. Lead creative across social and content workstreams. Ensure output is distinctive and culturally relevant”

What You'll Achieve.

Develop repeatable formats, series, franchises; Grow audiences over time; Create work audiences choose to watch, follow, share; Drive conversation, sharing, and earned attention

Industry & Context.

Eligibility Requirements

Live in eligible state, Occasional office work, Attend offsites

What They're Looking For.

Must Have

12+ years creative leadership experience, Proven success developing YouTube-first content, Experience operating where editorial, entertainment, brand intersect, Understanding of platform mechanics, Experience collaborating with creators, influencers, talent, Ability to translate insights, data, strategy into creative work, Experience leading internal teams and external partners, Storytelling instincts, High bar for craft, Excellent leadership skills, Excellent communication skills, Excellent organizational skills, Deep curiosity about culture, media, and audience engagement

Nice to Have

Experience building social-native content systems, Experience developing repeatable formats, series, franchises, Experience creating work audiences choose to watch, follow, share

What You'll Do.

Lead creative across social and content workstreams

Ensure output is distinctive and culturally relevant

Align output with Airbnb’s brand vision

Develop content formats

Be hands-on in concepting and storytelling

Set clear creative vision for teams

Collaborate with internal teams

Bring ideas to life at scale

Build relationships across Brand

Ensure cohesion across all touchpoints

Partner with Creative Operations and Production

Scale output efficiently

Mentor and grow a team

How You'll Work.

Team & Collaboration

Internal teams; External creators; Production partners; Brand teams; Marketing teams; Comms teams; Product teams; Creative Operations

Communication Scope

Communication skills

Free ATS check

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