AJ Bell

FinTech

SeniorConversionRateSpecialist

£75–105k ~AI est. London, England, United Kingdom FULL TIME
The Brief

“Senior Conversion Rate Specialist at AJ Bell. Skills: Conversion rate optimisation, A/B testing, Multivariate testing, Web analytics. Develop testing roadmap. Design A/B tests”

What You'll Achieve.

Improve conversion rates; Increase customer engagement; Drive revenue growth

Industry & Context.

FinTech
Problems you'll solve

Identify testing opportunities; Identify iterations

What They're Looking For.

Must Have

Previous experience designing conversion optimisation tests, Practical understanding web technologies, Competent in JavaScript, Competent in Google Tag Manager, Advanced Excel skills

Nice to Have

Familiar with optimisation tools, Webtrends Optimize preferable, Optimizely preferable, Experience using data analytics tools, Contentsquare preferable, GA4 preferable, Awareness UX & CX design principles, Experience working with web developers

What You'll Do.

Develop testing roadmap

Design multivariate tests

Execute multivariate tests

Optimise website elements

Optimise user journeys

Optimise conversion funnels

Complete test analysis

Provide regular updates

Develop tests on platform

Develop metrics on platform

Monitor website performance

Analyse website performance

Monitor digital performance

Analyse digital performance

Translate insights recommendations

Identify testing opportunities

Implement user-friendly design

Improve digital experience

Collaborate marketing teams

Collaborate product teams

Collaborate technology teams

Manage third-party relationship

Deliver agreed analyses

Stay up-to-date industry trends

Evaluate competitor websites

Benchmark performance

How You'll Work.

Team & Collaboration

CX and Experimentation team; Marketing teams; Product teams; Technology teams; UX teams; Cross-functional collaboration

Communication Scope

Written briefs; Clear designs

Process & Methodology

Roadmap planning

Free ATS check

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