SeniorConversion&ProductAnalyst

Welcome to Glow25! We are a dynamic, fast-growing beauty and pro-aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow25 and help us redefine beauty. We’re excited to meet you! These are our current challenges and future goals: At Glow25, we’re looking for a Conversion & Product Analyst to join our central Data team and help us deeply understand how users interact with our websites. You’ll support Product Managers and the Marketing team by driving insight generation, owning our conversion tracking setup, and enabling high-quality decision-making through data. This role blends strong analytical thinking with solid technical skills. You'll work across the full data stack - from setting up tracking to delivering insights - and play a key role in shaping how we measure and improve the customer journey. This is where we need your support: - Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights. - Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels. - Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy-compliant data collection. - Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness. - Collaborate with CRM: Partner with the CRM team to deliver insights across subscriptions, newsletter performance, refer-a-friend, and loyalty programs to optimize retention and customer lifetime value. - Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad-hoc analysis. - Proactive Analy