SoFi
Financial Services
SeniorContentStrategist
“Senior Content Strategist at SoFi. Own and evolve educational content program. Drive direction of newsletter program”
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
8+ years experience content strategy, 8+ years brand journalism, 8+ years content marketing, Proven track record subscriber growth, Proven track record audience development, Hands-on familiarity paid media, Hands-on familiarity paid social, Data-literate, Know how to define KPIs, Partner with analytics teams, Interpret performance dashboards, Translate findings into strategic decisions, Natural cross-functional operator, Build trust with stakeholders, Lead through influence, Entrepreneurial and adaptive, Parachute into unfamiliar territory, Rapidly develop context, Form a point of view, Move with confidence, Not unnerved by ambiguity, Fluency with AI-assisted tools
Nice to Have
Experience with fintech, Experience with personal finance, Experience with investing, Master's degree preferred, 6+ years considered with demonstrated strategic leadership
What You'll Do.
Own and evolve educational content program
Drive direction of newsletter program
Manage newsletter as business
Transform vision into reality
Design operating models for new programs
Oversee multimedia content program
Use audience insights and performance data
Ensure content delivers relevance and utility
Use insights to drive change
Translate complex concepts into digestible stories
Design and operate AI workflows
Ensure content program is innovative
Make financial knowledge accessible
compelling intelligence
Present strategy with authority
Adapt narrative for stakeholders
Develop subscriber growth strategy
Manage campaign oversight end-to-end
Iterate on content strategy
Expand newsletter portfolio
Introduce new content products
Bring creativity to new ideas
Identify opportunities for AI integration
Manage AI implementation and reporting
Integrate SoFi products into newsletters
Position products in context of education
Generate custom internal creative resources
Amplify newsletter content on social channels
Tap into community conversations
Design subscriber growth campaign opportunities
Convey newsletter program objectives
Ensure newsletter infrastructure captures data
Translate data into usable insights
Represent newsletter requirements
Grow subscriber audiences
Integrate AI for content efficiencies
Build culture of experimentation
Set operating model for new franchises
Design blueprint for collaboration
How You'll Work.
Team & Collaboration
Cross-functional environments; Product marketing; Editorial; Brand strategy; Social; Data science; Lifecycle marketing; Product; Design teams
Communication Scope
Distill complex ideas; Compelling documents; Compelling decks
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