Jenzabar
Education
SeniorContentSpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Content Specialist at Jenzabar. Skills: Content development, Brand communications, Marketing campaigns. Lead content initiatives. Develop thought leadership campaigns”
What You'll Achieve.
Drive brand awareness; Increase thought leadership; Enhance web performance; Enhance web visibility; Improve market perception; Generate qualified leads; Increase sales pipeline
Industry & Context.
What They're Looking For.
Must Have
5+ years’ experience in copywriting, 5+ years’ experience in communications
Nice to Have
Bachelor’s degree in Communications, Bachelor’s degree in Journalism, Bachelor’s degree in English, Higher education industry experience, Technology industry experience
What You'll Do.
Lead content initiatives
Develop thought leadership campaigns
Lead content creation
Collaborate with partners
Support Product Marketing
Support Digital Marketing
Support Creative Marketing
Assist in campaign development
Assist in campaign execution
Create webpage content
Enhance webpage content
Apply ethical standards
How You'll Work.
Team & Collaboration
Work with Marketing department; Collaborate with internal partners; Collaborate with external partners; Work with Product Marketing; Work with Digital Marketing; Work with Creative teams
Communication Scope
External communications; Internal communications; Media relations; Analyst relations
Full Job Description
The Senior Content Specialist will report to the Senior Manager of Brand Communications & PR. This role will work closely with other teams in the Marketing department to lead the development and distribution of thought leadership, product, and customer-centric content across internal and external channels. The Senior Content Specialist will also lead communication campaigns to clients, prospects, as well as the rest of the company. This person will play a leading role in driving brand awareness, increasing thought leadership, enhancing web performance and visibility, and improving market perception. The Senior Content Specialist will also collaborate with internal and external subject matter experts, including Jenzabar partners, to develop content that supports Jenzabar’s mission, vision, and strategy. This position will work closely with the Marketing team to maintain a consistent voice across all content, including internal and external communications, digital and print marketing collateral, blogs, emails, white papers, ebooks, case studies, infographics, external presentations, award submissions, press releases, media bylines, digital advertising, website content, and more. **Essentials Tasks** * Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives * Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts * Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials * Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more * Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strateg
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