GBG
Information Technology and Services
SeniorContentMarketingManager
“Senior Content Marketing Manager at GBG. Skills: Content strategy, Editorial leadership, Content creation, Team development. Own global content strategy. Define content pillars”
What You'll Achieve.
Drive brand equity; Drive business impact
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
Senior content marketing roles, B2B technology experience, SaaS experience, Data-led organisations experience, Develop content strategy, Own content strategy, Hands-on writer, Hands-on editor, Exceptional writing skills, Exceptional editing skills, Exceptional storytelling skills, Lead content teams, Develop content teams, Manage freelancers, Manage agencies, Content operations understanding, Content governance understanding, Editorial workflows experience, Briefing experience, Quality control experience, Reuse/localisation experience, SEO understanding, Content performance understanding, Content measurement understanding, Translate data into insights, Translate data into decisions, Work cross-functionally, Product Marketing experience, Demand Marketing experience, Performance Marketing experience, Field Marketing experience, Creative teams experience, Sales teams experience, Commercial mindset, Connect content to business priorities, Connect content to pipeline influence, Connect content to brand impact, Highly organised, Manage multiple priorities, Fast-paced environment experience, Global environment experience
Nice to Have
Content strategy leadership, Hands-on creation, Hands-on execution
What You'll Do.
Own global content strategy
Define content pillars
Define content priorities
Provide clear direction
Maintain high editorial standards
Create high-impact content
Edit high-impact content
Define content governance
Maintain content governance
Run content operations end-to-end
Own editorial workflows
Own content approvals
Own production timelines
Develop editorial calendar
Manage editorial calendar
Lead content strategy for campaigns
Lead content strategy for brand initiatives
Shape narrative architecture
Support content-led events
Define event session narratives
Define speaker briefs
Define supporting assets
Partner to ensure content activation
Partner to ensure content amplification
Establish content KPIs
Report on content KPIs
Measure content impact
Track content performance
Optimise content programme
Manage external writers
How You'll Work.
Team & Collaboration
Product Marketing; Performance Marketing; Field Marketing; Creative teams; Sales teams; Brand function; Content function; Design function; Communications function; Demand Marketing; Enablement teams
Communication Scope
Storytelling; Executive messaging
Process & Methodology
Editorial workflows, Production timelines, Editorial calendar management, Priority management
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