Human Made
Internet
SeniorContentMarketer(FTC)
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“Senior Content Marketer (FTC) at Human Made. Skills: Content strategy, Campaign management, Growth metrics, Lead generation. Own publishing calendar. Create thought leadership”
What You'll Achieve.
Drive inbound leads; Boost ICP engagement; Arm sales teams; Arm accounts teams; Cover maternity leave
Industry & Context.
Based within EMEA, +/- 4 hours from GMT
What They're Looking For.
Must Have
Proven experience owning content strategy, Editorial skills, Hands-on experience with HubSpot, Hands-on experience with WordPress, Hands-on experience with Google Analytics, Confidence using AI tools, Commercial mindset, Experience managing freelancers, Experience managing external content partners, Comfort working independently, Growth mindset, Can-do attitude
Nice to Have
Experience marketing to enterprise audiences, Experience marketing to technical audiences, Background in B2B services, Background in agency environments, Background in SaaS environments, Familiarity with WordPress as a product, Experience with SEO, Experience with emerging GEO/AI search optimisation, Track record of growing audiences on LinkedIn, Track record of growing audiences on other social channels
What You'll Do.
Own publishing calendar
Create thought leadership
Create email newsletters
Create sales enablement assets
Track marketing metrics
Report on marketing metrics
Report on funnel metrics
Uphold editorial standards
Brief freelance writers
Manage freelance writers
Quality-control freelance writers
Brief freelance designers
Manage freelance designers
Quality-control freelance designers
Brief other specialists
Manage other specialists
Quality-control other specialists
Own social media channels
Engage social media community
Grow social media followers
Manage website content
Optimize website content
Align website with commercial priorities
Produce sales enablement content
Maintain sales enablement content
Produce account-specific content
Maintain account-specific content
Own prospect CRM initiatives
How You'll Work.
Team & Collaboration
Marketing team; Sales team; Freelance writers; Freelance designers; Other specialists
Full Job Description
This is a Fixed Term Contract to cover maternity leave. The successful candidate should be based within **EMEA (+/- 4 hours from GMT)** We're a fully-remote team of developers, designers, engineers, project managers, marketers, product makers, open source contributors building enterprise WordPress solutions for some of the biggest brands around the world. Human Made operates with a genuine people-first culture. We put humans at the heart of everything we do. We place high value on inclusivity, flexibility, autonomy, and transparency. You can learn more about life at Human Made on our website, in our public handbook, or across the wider web. If you like what you see, and the role below feels a good fit for you, please consider applying. **About The Role** As Senior Content Marketer at Human Made, you'll be stepping into a high-functioning commercial team that is successfully delivering company growth, and is proud of its industry-leading market position. Content plays a huge role in this, and finding the right maternity cover hire to ensure we continue to thrive is a hugely important part of the year ahead. You'll own our content and campaign output, upholding editorial standards and performance, making sure everything we put out earns its place by driving inbound leads, boosting ICP engagement, and arming our sales and accounts teams with what they need to succeed. This is a hands-on role with real strategic responsibility. You'll be the content voice and the growth lens at the same time. We’re looking for someone with a full funnel view, someone equally as comfortable digging into prospect lead scoring as they are creating content for our newsletter. You’ll have the autonomy to experiment and make decisions, as well as the support of a tight-knit marketing team, battle-proven commercial processes, and unrivalled expertise across the wider business. You'll work towards a clear set of growth-focused metrics covering inbound leads, content performance, and ICP engagem
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