Apollo. io
SaaS
SeniorContentMarketer
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“Senior Content Marketer at Apollo. io. Skills: Content strategy, Content creation, AI tools. Develop content strategy. Create high impact content”
What You'll Achieve.
Inspire GTM operators; Spark important debates; Help sales team turn interest into revenue; Provide tons of value for audience; Drives outcomes
Industry & Context.
What They're Looking For.
Must Have
8-10 years of content marketing experience, Full funnel experience from brand-building pieces to conversion-focused assets, Knowledge and passion for keeping up with the ever-changing GTM landscape, Clear, crisp, and engaging writing style, Deeply creative, AI pro that can go beyond 'I use ChatGPT sometimes', Distribution-first mindset, Exceptional ability to reverse engineer hype, Organized enough to handle both big-picture strategy and detailed execution, Project management skills
Nice to Have
Ideally at a B2B SaaS company in the GTM space, Strong startup generalists with a spike in content, Comfortable with Claude, Played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
What You'll Do.
Develop content strategy
Create high impact content
Build defining frameworks
Translate sales tech concepts
Scale content machine with AI
Optimize content performance
How You'll Work.
Team & Collaboration
Work closely with PMM; Collaborate with Demand Gen, PMM, and Sales; Work alongside AI tools and cross-functional partners
Communication Scope
Clear, crisp, and engaging writing style; Balancing writing with authority; Never use jargon (without purpose)
Process & Methodology
Handle big-picture strategy, Handle detailed execution, Keep everything on time
Full Job Description
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. About the Role We're looking for a Sr. Content Marketer who loves creating informative content, is creative, AI savvy, and has a passion for modern go-to-market. You’re excited to both build the content engine and get into the weeds actually executing on content projects everyday (alongside AI tools and your cross functional partners) In this role, you’ll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue. You won’t just ship boring SEO blog posts, you’ll do original research, produce video series, build the defining frameworks for modern GTM, and more to provide tons of value for our audience. This is a senior IC role. You'll inherit a content landscape that needs both honest assessment and fresh ambition. What you’ll do: Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities. Grow our brand in
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