DEPT®
Fintech
SeniorContentManager(Web&Acquisition)
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Content Manager (Web & Acquisition) at DEPT®. Skills: Web content, Acquisition, Conversion, Performance. Create high-performing web content. Write website content”
What You'll Achieve.
Improve web content performance; Drive acquisition; Drive conversion; Improve engagement; Improve organic visibility; Increase traffic; Support growth across products; Pull brand promise through
Industry & Context.
Data-driven opportunities; Spot opportunities; Measure impact
What They're Looking For.
Must Have
Hands-on experience with GA4, Experience with tools like Hotjar, Experience pulling insights from BI dashboards, Experience working on web content, Experience creating website content for acquisition or conversion
Nice to Have
Degree in English, Journalism or related field, Experience from e-commerce, marketplace or app-led business, Familiar with SEO principles
What You'll Do.
Create high-performing web content
Write website content
Optimize website content
Improve existing pages
Apply editorial judgement
Partner with performance
Deliver against roadmap
Create PPC landing pages
Optimize landing pages
Translate insights into content
Partner on web to app conversion
Audit existing content
Identify content to fix
Identify content to remove
Identify content to consolidate
Manage content consistency
Identify growth opportunities
Propose content-led tests
Partner to ship tests
Pull brand promise through
Manage freelance support
Brief freelance support
Edit freelance content
How You'll Work.
Team & Collaboration
Content team; Product marketing; Product; Design; Engineering; Brand and creative; SEO/GEO consultants; Performance agency
Communication Scope
Writing; Editing
Process & Methodology
Roadmap planning
Full Job Description
Senior Content Manager (Web & Acquisition) London, hybrid 3 month FTC WHO ARE WE? DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. In their next phase of growth th focus is scaling the current account proposition from hundreds of thousands of customers to millions. Organic acquisition will play a critical role in that, and our website is set to become a key growth driver, supporting both traditional search and emerging AI-driven discovery. This is a growth role at the intersection of content, performance, and the future of search. You’ll help shape how a modern fintech gets discovered and chosen, and make sure that when customers find us, the experience helps them make smarter financial decisions. We already have a clear strategy for how we show up across search and large language models, and this role will play an important part in delivering it. We’re looking for a Senior Content Manager who’s as comfortable in GA4 and tools like Hotjar as they are in a copy doc, and at home pulling insights from BI dashboards (we use Tableau) – someone who can spot data-driven opportunities and pull the right levers to act on them, whether that’s writing content themselves, briefing partners, or running tests with product and engineering. You’ll sit within our content team alongside other content managers, social and SEO, all reporting into the Head of Content & Social. It’s a hands-on individual contributor role focus
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