Skyscanner

Technology

SeniorContentDesigner,Ads

£70–105k ~AI est. Edinburgh, United Kingdom FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Content Designer, Ads at Skyscanner. Skills: Content design, Systems thinking, AI content systems. Craft UX content. Design content systems”

Industry & Context.

Technology
Problems you'll solve

Solve complex problems

What They're Looking For.

Must Have

Experienced in content design, Systems thinker, Comfortable with structured content, Experience with AI-powered experiences, Confident across different audiences, Strategic and data-informed, Collaborative and clear

What You'll Do.

Design content systems

Define content structures

Shape content creation

Shape content pipelines

Collaborate with teams

Balance traveller needs

Contribute to experimentation

Bring clarity to workflows

Contribute to content design systems

Evolve content design systems

How You'll Work.

Team & Collaboration

Product Designers; Researchers; Data Scientists; Engineers; Commercial teams

Communication Scope

Explaining complex ideas

Full Job Description

About Skyscanner  Everyone loves travelling, but planning is not without its challenges️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily .  Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all .  Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here)    Senior Content Designer (Ads) - Hybrid   About the role  This is a brilliant opportunity for a Senior Content Designer to join our award-winning CX team and help shape the future of advertising at Skyscanner. You’ll be working on a suite of advertising products that power how brands connect with over 100 million travellers each month. This includes Skyscanner’s Advertising Manager, our internal partner-facing platform, as well as the traveller-facing ad experiences across web and app.  You’ll move between crafting UI-content, shaping high-quality outputs in complex flows and defining the underlying systems that generate them, from prompts and schemas to evaluation and optimisation loops. Shaping the content strategy across an evolving ads ecosystem.  You’ll play a key role in shaping AI-native content systems, including how content is structured (taxonomies, schemas), generated (prompts, retrieval), and improved (evaluation systems, feedback loops). You’ll help move us from manual content creation to systems that scale quality and performance.    What you'll be doing  - Crafting clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams     - Design and scale content systems that support reusable, modular ad content across different contexts and audiences     - Define content structures, taxonomies, and modular frameworks that enable scalable

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