Midnite
sports betting and gaming
SeniorCommercial&StrategyManager
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“Senior Commercial & Strategy Manager at Midnite. Skills: player and revenue performance tracking, analysis of performance across the full player lifecycle, break down performance across key verticals and levers, understand how commercial activity translates into product performance, support and evaluate key commercial and product initiatives, define and measure success, identify what is driving movement in key metrics, translate analysis into clear, practical direction. Own the ongoing view of p”
What You'll Achieve.
driving growth and retention; player and revenue performance; retention and reactivation trends; cohort payback and lifetime value; ARPU and value distribution; impact of bonuses and promotions; where players are dropping off; where value is being created or lost; staking behaviour; margin dynamics; event-level engagement; promotional impact; game mix; session frequency; cross-sell dynamics; consistency of revenue; how incentives, features, and experiences influence engagement, frequency, and long-term value; how acquisition quality impacts retention and LTV; how onboarding and early experience shape long-term behaviour; how incentives and features influence engagement, frequency, and value (beyond immediate uplift); free-to-play games as retention and engagement drivers; rewards and loyalty frameworks; promotional mechanics such as prize draws and campaigns; new market and territory launches; setting clear KPIs upfront; tracking performance post-launch; identifying what’s working and what needs to evolve; identify what is driving movement in key metrics; explaining shifts in retention, revenue, and payback; distinguishing between short-term effects and sustainable improvements; translate analysis into clear, practical direction; where to focus to improve performance; what needs to change in product, retention, or promotions; helping teams prioritise initiatives with the biggest impact; improve performance as a business; helping teams make better, more informed decisions; improving how a business performs
Industry & Context.
Proven ability to turn analysis into clear, actionable insight; Structured thinker with attention to detail
What They're Looking For.
Must Have
4+ years’ experience in commercial, analytics, or strategy roles, understanding of player economics and lifecycle metrics (retention, LTV, payback, ARPU, etc.), Proven ability to turn analysis into clear, actionable insight, hands-on experience with data and BI tools, Comfortable using tools such as Omni, Looker, Tableau (or similar) to independently explore data and build analysis, Comfortable working across multiple teams (product, marketing, trading, finance)
Nice to Have
Experience across both sportsbook and casino, SQL or experience working closely with data teams, Familiarity with lifecycle / retention mechanics
What You'll Do.
Own the ongoing view of player and revenue performance across the business
Analyse performance across the full player lifecycle
Break down performance across key verticals and levers
Understand how commercial activity translates into product performance
Support and evaluate key commercial and product initiatives
Help define and measure success
Identify what is driving movement in key metrics
Translate analysis into clear
How You'll Work.
Team & Collaboration
work closely with our VP Commercial; working with teams to identify what needs to improve; working across multiple teams (product, marketing, trading, finance); works with teams to improve performance, not just report on it; partnering with teams
Communication Scope
communication skills — able to explain complex issues in a simple, structured way; Clear, direct communication
Process & Methodology
Setting clear KPIs upfront, Tracking performance post-launch, Identifying what’s working and what needs to evolve, Helping teams prioritise initiatives with the biggest impact
Full Job Description
**🚀 Why Midnite?** Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move, and we’re only just getting started. We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading. Not your grandad’s bookie. **👀 The Role** We’re looking for a Senior Commercial & Strategy Manager to work closely with our VP Commercial, supporting performance across the business. This role sits at the centre of the business, helping connect performance across key areas and ensuring we’re focusing on the metrics that matter most. You’ll focus on tracking, analysing, and communicating key commercial metrics, while working with teams to identify what needs to improve — and helping shape how we get there. Alongside core performance, you’ll also support a range of commercial initiatives designed to drive growth and retention, including new product features, promotional mechanics, and market expansion. **You will:** Own the ongoing view of player and revenue performance across the business, including: * Retention and reactivation trends across cohorts (by product, acquisition source, and player segment) * Cohort payback and lifetime value, with a clear view of how quickly and sustainably we’re generating value * ARPU and value distribution across sportsbook, casino, and cross-product players * The impact of bonuses and promotions on both short-term activity and long-term value Analyse performance across the full player lifecycle: * From acquisition → onboarding → early engagement → long-term retenti
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