Haleon

Consumer Goods

SeniorCBIAManager

Shanghai, China FULL TIME
The Brief

“Senior CBIA Manager at Haleon. Skills: Consumer insights, Market research, Data analysis. Lead End-to-End Research on Oral Health brands. Design, execute, and analyze research studies”

What You'll Achieve.

inspire brand strategy; innovation development; market performance

Industry & Context.

Consumer Goods
Problems you'll solve

analytical skills

What They're Looking For.

Must Have

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, or related, 8+ years of consumer insights/market research experience, Proven expertise in both qualitative and quantitative research methods, analytical skills with experience using data analysis tools, Excellent communication and presentation skills, Experience managing external research agencies and budgets

Nice to Have

Master’s degree is a plus, FMCG or Oral Care experienced preferred

What You'll Do.

Lead End-to-End Research on Oral Health brands

and analyze research studies

Advocate consumer insights to inspire brand strategy

Digital analytics and insight generation capability

Manage research agencies and tools

Synthesize complex data into narratives

Act as the voice of the consumer

How You'll Work.

Team & Collaboration

Partner closely with Marketing, Sales, and cross function teams; embed consumer insights into strategy and execution

Communication Scope

Excellent communication and presentation skills; ability to simplify complex findings

Process & Methodology

Research Management

Free ATS check

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