Haleon
Consumer Goods
SeniorCBIAManager
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“Senior CBIA Manager at Haleon. Skills: Consumer insights, Market research, Data analysis. Lead End-to-End Research on Oral Health brands. Design, execute, and analyze research studies”
What You'll Achieve.
inspire brand strategy; innovation development; market performance
Industry & Context.
analytical skills
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, or related, 8+ years of consumer insights/market research experience, Proven expertise in both qualitative and quantitative research methods, analytical skills with experience using data analysis tools, Excellent communication and presentation skills, Experience managing external research agencies and budgets
Nice to Have
Master’s degree is a plus, FMCG or Oral Care experienced preferred
What You'll Do.
Lead End-to-End Research on Oral Health brands
and analyze research studies
Advocate consumer insights to inspire brand strategy
Digital analytics and insight generation capability
Manage research agencies and tools
Synthesize complex data into narratives
Act as the voice of the consumer
How You'll Work.
Team & Collaboration
Partner closely with Marketing, Sales, and cross function teams; embed consumer insights into strategy and execution
Communication Scope
Excellent communication and presentation skills; ability to simplify complex findings
Process & Methodology
Research Management
Full Job Description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **Key Accountabilities/Responsibilities** 主要工作职责: * Lead End-to-End Research on Oral Health brands – Paradontax & Polident: Design, execute, and analyze qualitative and quantitative research studies across the entire consumer journey, advocate consumer insights to inspire brand strategy, innovation development and market performance. * Digital analytics and insight generation capability, esp. on emerging channels e.g. Douyin * Stakeholder Collaboration: Partner closely with Marketing, Sales, and cross function teams to embed consumer insights into strategy and execution. * Research Management: Manage research agencies and tools, ensuring high-quality deliverables within budget and timeline. * Storytelling & Activation: Synthesize complex data into clear, compelling narratives and actionable recommendations for diverse audiences. * Culture of Insight: Act as the voice of the consumer, embedding oral care category expertise into business decisions. **Qualifications/Requirements: (Education / Experience / Competencies)** * Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics,
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