Haleon

Consumer Goods

SeniorCBIAManager

Shanghai, China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior CBIA Manager at Haleon. Skills: Consumer insights, Market research, Data analysis. Lead End-to-End Research on Oral Health brands. Design, execute, and analyze research studies”

What You'll Achieve.

inspire brand strategy; innovation development; market performance

Industry & Context.

Consumer Goods
Problems you'll solve

analytical skills

What They're Looking For.

Must Have

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, or related, 8+ years of consumer insights/market research experience, Proven expertise in both qualitative and quantitative research methods, analytical skills with experience using data analysis tools, Excellent communication and presentation skills, Experience managing external research agencies and budgets

Nice to Have

Master’s degree is a plus, FMCG or Oral Care experienced preferred

What You'll Do.

Lead End-to-End Research on Oral Health brands

and analyze research studies

Advocate consumer insights to inspire brand strategy

Digital analytics and insight generation capability

Manage research agencies and tools

Synthesize complex data into narratives

Act as the voice of the consumer

How You'll Work.

Team & Collaboration

Partner closely with Marketing, Sales, and cross function teams; embed consumer insights into strategy and execution

Communication Scope

Excellent communication and presentation skills; ability to simplify complex findings

Process & Methodology

Research Management

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **Key Accountabilities/Responsibilities** 主要工作职责: * Lead End-to-End Research on Oral Health brands – Paradontax & Polident: Design, execute, and analyze qualitative and quantitative research studies across the entire consumer journey, advocate consumer insights to inspire brand strategy, innovation development and market performance. * Digital analytics and insight generation capability, esp. on emerging channels e.g. Douyin * Stakeholder Collaboration: Partner closely with Marketing, Sales, and cross function teams to embed consumer insights into strategy and execution. * Research Management: Manage research agencies and tools, ensuring high-quality deliverables within budget and timeline. * Storytelling & Activation: Synthesize complex data into clear, compelling narratives and actionable recommendations for diverse audiences. * Culture of Insight: Act as the voice of the consumer, embedding oral care category expertise into business decisions. **Qualifications/Requirements: (Education / Experience / Competencies)** * Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics,

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