C. A. Fortune
Consumer Brands
SeniorCategoryAnalyst
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“Senior Category Analyst at C. A. Fortune. Skills: Category management, Sales analytics, Go-to-market analytics. Champion development of go-to-market analytics. Support, track, and grow product initiatives”
What You'll Achieve.
Achieve volume objectives; Achieve distribution objectives
Industry & Context.
Data-driven decision making; Actionable recommendations
5-10% travel
What They're Looking For.
Must Have
Bachelor's Degree, 3-7 years CPG industry sales, 3-7 years category management experience, Proficiency in Microsoft Word, Proficiency in Microsoft Excel, Proficiency in Microsoft PowerPoint, Expert level Excel, 2+ years SPINS (Satori), 2+ years Nielsen data, 2+ years Circana (IRI) data, Experience in selling story development, Experience in category reviews
Nice to Have
Natural/Specialty/Organic food experience, Natural/Specialty/Organic beverage experience, Experience at a retailer, Experience at a manufacturer
What You'll Do.
Champion development of go-to-market analytics
and grow product initiatives
Provide analytics and insights
Optimize distribution
Optimize shelf placement
Lead quarterly business review analysis
Develop category management tools
Incorporate customer learning
Incorporate strategic brand insights
Guide business managers
Achieve volume objectives
Achieve distribution objectives
Implement category management strategy
Develop fact-based category reviews
Develop fact-based business reviews
Develop selling stories
Present business reviews to client
Articulate recommendations
Deliver presentations
Manage KPIs across retailers
Determine key opportunities
Provide actionable recommendations
Provide recommendations
Support sales objectives
Support marketing objectives
Develop regular reporting
Track regular reporting
Monitor regular reporting
Understand market trends
Understand opportunities
Evaluate effectiveness of programs
Communicate strategy internally
Communicate strategy externally
Communicate best practices internally
Communicate best practices externally
How You'll Work.
Team & Collaboration
Sales organization; Clients; Account Managers
Communication Scope
Present business reviews; Deliver presentations; Articulate trends; Articulate recommendations
Full Job Description
What We Do At C. A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. Who We Are People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. At C.A., we live and breathe our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion. Overview of the Role The Senior Category Analyst will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead quarterly business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are the category manager, internal consultant and trusted advisor to our sales organization and clients. Fully remote or if local to Chicago, IL a hybrid schedule will be observed 3 days in office Salary range $70,000 - $80,000 depending on experience, qualifications and skills Travel Requirements: 5-10% to present to clients At C. A. we’re not looking for perfection, just p
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