C. A. Fortune
Consumer Brands
SeniorCategoryAnalyst
“Senior Category Analyst at C. A. Fortune. Skills: Category management, Sales analytics, Retail analytics. Champion development of go-to-market analytics. Support, track, and grow product initiatives”
What You'll Achieve.
Achieve volume objectives; Achieve distribution objectives
Industry & Context.
Data-driven decision making
5-10% travel
What They're Looking For.
Must Have
Bachelor's Degree, 3-7 years CPG industry sales, 3-7 years category management experience, Proficiency in Microsoft Word, Proficiency in Microsoft Excel, Proficiency in Microsoft PowerPoint, Expert level Excel, 2+ years SPINS (Satori) experience, 2+ years Nielsen experience, 2+ years Circana (IRI) experience, Experience in selling story development, Experience in category reviews
Nice to Have
Natural/Specialty/Organic food experience, Beverage experience, Experience at a retailer, Experience at a manufacturer
What You'll Do.
Champion development of go-to-market analytics
and grow product initiatives
Optimize distribution
Optimize shelf placement
Lead quarterly business review analysis
Develop category management tools
Incorporate customer learning
Incorporate strategic brand insights
Guide business managers
Achieve volume objectives
Achieve distribution objectives
Act as category manager
Act as internal consultant
Act as trusted advisor
Implement category management strategy
Develop fact-based category reviews
Develop fact-based business reviews
Develop fact-based selling stories
Present business reviews to client
Articulate recommendations
Optimize strategic planning
Optimize selling efforts
Develop presentations
Deliver presentations
Manage KPIs across retailers
Determine key opportunities
Provide actionable recommendations
Address product placement
Address product pricing
Address product promotions
Support sales objectives
Support marketing objectives
Develop regular reporting
Track regular reporting
Monitor regular reporting
Understand market trends
Understand market opportunities
Evaluate program effectiveness
Communicate strategy internally
Communicate strategy externally
Communicate best practices internally
Communicate best practices externally
How You'll Work.
Team & Collaboration
Work with Account Managers
Communication Scope
Present business reviews; Deliver presentations
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