Company
Technology
SeniorCampaignDesignAnalyst
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Campaign Design Analyst. Skills: campaign design, data analysis, Salesforce Data Cloud, Unica Campaign. Design and execute audience selection and campaign builds across Unica Campaign and Salesforce Data Cloud platforms. Analyze relational data structures to ensure accurate targeting and alignment with business requirements. Optimize campaign logic and system usage to improve performance, scalability, and execution efficiency. Perform quality assurance, peer reviews, and validation of cam”
What You'll Achieve.
improve performance, scalability, and execution efficiency. support campaign delivery timelines and business objectives.
Industry & Context.
campaign optimization; process improvement; data interpretation
Willingness to obtain Unica Campaign Designer or Salesforce Data Cloud certification.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience). 7+ years of experience in direct response marketing, campaign management, or audience/data selection roles. expertise working with relational databases and complex data analysis. Hands-on experience with MS-SQL, Salesforce Data Cloud, campaign management tools, and Microsoft Excel. Proven ability to design and execute multi-channel campaigns across email, direct mail, and digital platforms. analytical and problem-solving skills with the ability to interpret complex datasets. Excellent communication skills and ability to collaborate in cross-functional, project-driven environments. Ability to manage multiple priorities and deliver within tight deadlines. Experience with Unica Campaign Designer or Salesforce Data Cloud certification (or willingness to obtain). Familiarity with Adobe Workfront is a plus. attention to detail, creativity, and ability to work independently in a fast-paced environment.
Nice to Have
Familiarity with Adobe Workfront is a plus.
What You'll Do.
Design and execute audience selection and campaign builds across Unica Campaign and Salesforce Data Cloud platforms.
Analyze relational data structures to ensure accurate targeting and alignment with business requirements.
Optimize campaign logic and system usage to improve performance, scalability, and execution efficiency.
Perform quality assurance, peer reviews, and validation of campaign outputs.
Conduct User Acceptance Testing (UAT) for system enhancements.
Troubleshoot complex data, selection, and campaign execution issues.
Develop documentation, training materials, and best practices.
Mentor junior team members.
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams to support campaign delivery timelines and business objectives. Ability to collaborate in cross-functional, project-driven environments.
Communication Scope
executive presentations; proposal writing; documentation; training materials
Process & Methodology
manage multiple priorities, deliver within tight deadlines
Full Job Description
## Accountabilities Design and execute audience selection and campaign builds across Unica Campaign and Salesforce Data Cloud platforms. Analyze relational data structures to ensure accurate targeting and alignment with business requirements. Optimize campaign logic and system usage to improve performance, scalability, and execution efficiency. Perform quality assurance, peer reviews, and validation of campaign outputs in pre-production and production environments. Conduct User Acceptance Testing (UAT) for system enhancements and IT-driven campaign updates. Troubleshoot complex data, selection, and campaign execution issues in a timely and effective manner. Collaborate with cross-functional teams to support campaign delivery timelines and business objectives. Develop documentation, training materials, and best practices for campaign design processes. Identify opportunities for process improvement and contribute to optimization initiatives. Mentor junior team members and support knowledge sharing across the campaign design function. Requirements: Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience). 7+ years of experience in direct response marketing, campaign management, or audience/data selection roles. Strong expertise working with relational databases and complex data analysis. Hands-on experience with MS-SQL, Salesforce Data Cloud, campaign management tools, and Microsoft Excel. Proven ability to design and execute multi-channel campaigns across email, direct mail, and digital platforms. Strong analytical and problem-solving skills with the ability to interpret complex datasets. Excellent communication skills and ability to collaborate in cross-functional, project-driven environments. Ability to manage multiple priorities and deliver within tight deadlines. Experience with Unica Campaign Designer or Salesforce Data Cloud certification (or willingness to obtain). Familiarity with Adobe Workfront is a plus. Strong
Applying for this Senior Campaign Design Analyst role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about this company?
Real rants from real employees. Read before you apply.