SeniorBusinessAnalyst(Platform)

WHOOP is an advanced health and fitness wearable, on a mission to unlock human performance and healthspan. WHOOP empowers its members to improve their health and perform at a higher level through a deeper understanding of their bodies and daily lives. We are seeking a Senior Business Analyst to partner closely with the Platform Engineering team to drive data-driven decisions around infrastructure, identity, authentication, and security. This role focuses on quantifying the business impact of platform changes, helping the team navigate the tradeoff between security and member experience. By identifying actionable insights and defining clear measurement frameworks, you'll play a vital role in ensuring WHOOP's platform investments drive both growth and trust. RESPONSIBILITIES: - - Business Impact Analysis: Measure how platform and security changes — such as authentication flows, account policies, and infrastructure decisions — affect key business metrics including conversion, engagement, and retention. - Testing & Experimentation: Design and analyze experiments to quantify the tradeoffs between security controls and member friction, informing product roadmap decisions. - Conversion & Funnel Analytics: Analyze member sign-in and purchase funnels across mediums and authentication methods, identifying drop-off points and recommending optimizations. - Cost & Infrastructure Analytics: Partner with Finance on Gross Margin, COGS, and cloud hosting cost analysis, helping the team understand unit economics and availability tradeoffs. - Reporting & Visibility: Build dashboards and reports to provide ongoing visibility into the account, password, and security landscape - tracking progress toward team goals. - Strategic Partnership: Serve as the analytical thought partner to the team. QUALIFICATIONS: - - 5–7 years of experience in a deeply analytical role, preferably within a product, platform, growth, or engineering-focused environment. - Bachelor's degree in Business, Economics,