SeniorBusinessAnalyst(GrowthMarketing)

RESPONSIBILITIES: - - Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend. - Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns. - Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions. - Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments. - Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making. - Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning. - Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives. - Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations. QUALIFICATIONS: - - 4+  years of experience in analytics, preferably supporting marketing or growth teams in a consumer business. - Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights. - Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies. - Highly adept at leveraging AI tools to increase efficiency and quality of work. - Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing. - Familiarity with experimentation frameworks, marketing attribution, or incrementality testing. - Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization. - Highly organized and able to mana