WPP

Marketing and Advertising

SeniorBusinessAnalystGlobalCRMTransformation

£70–105k ~AI est. United Kingdom Remote Friendly
The Brief

“Senior Business Analyst – Global CRM Transformation at WPP. Lead discovery across markets. Elicit business requirements”

What You'll Achieve.

Reduce complexity; Drive adoption; Deliver business value

Industry & Context.

Marketing and Advertising
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

Proven experience as Senior Business Analyst, Experience on large scale global technology transformation, Experience on platform transformation programmes, Discovery capability in complex organisations, Analysis capability in complex organisations, Experience in multi business organisations, Experience working on CRM implementations, Experience working on ERP implementations, Experience working on enterprise SaaS implementations, Translate ambiguous business needs, Stakeholder engagement skills, Work effectively with senior business leaders, Work effectively with product owners, Work effectively with technical teams, Operate across strategic discovery, Operate across detailed delivery

Nice to Have

Microsoft Dynamics experience

What You'll Do.

Lead discovery across markets

Elicit business requirements

Analyse business requirements

Document business requirements

Support future-state design

Evaluate market needs

Collaborate with technology teams

Contribute to prioritisation

Contribute to release planning

Create user-friendly documentation

Identify dependencies

Support definition of CRM data structures

Support definition of CRM standards

Support definition of CRM governance

Ensure alignment between process design

Ensure alignment between data models

Ensure alignment between reporting requirements

Drive improvements in data quality

Drive improvements in data consistency

Drive improvements in data usage

How You'll Work.

Team & Collaboration

Functional teams; Change teams; Delivery teams; Technology teams; System integrators

Communication Scope

User documentation

Process & Methodology

Release planning

Free ATS check

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