SeniorBusinessAnalyst

**Job Description:** Merkle powers the experience economy. For more than 35 years, the company has put _people_ at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. In Bulgaria, we manage a global portfolio of clients, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next. **The Role** As a **Senior****Business Analyst** , you will play a key role in shaping, defining, and delivering complex software and digital platform solutions. You will act as the bridge between client stakeholders and delivery teams—translating business goals and user needs into clear, structured, and actionable requirements throughout the full software development lifecycle (SDLC). This is a hands-on, client-facing role suited to an experienced Business Analyst who thrives in Agile delivery environments and enjoys working closely with developers, architects, UX, and QA teams to turn ideas into working solutions. **What you’ll be doing** * Lead discovery, analysis, and requirements definition for software and digital initiatives across the full SDLC * Engage directly with clients and stakeholders to understand business objectives, processes, const