Company
Media
SeniorBrandMarketingManager
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“Senior Brand Marketing Manager. Skills: brand strategy, campaign execution, community marketing, player community advocacy, creator and influencer partnerships. Lead brand strategy and execution with a focus on storytelling, community alignment, and market impact. Design and execute narrative-led marketing campaigns. Lead North American marketing strategy and execution. Develop lifecycle brand strategies for live games and seasonal content. Own North American marketing budgets and define perform”
What You'll Achieve.
Ensure campaigns reflect both global vision and local resonance. Measure emotional engagement, community health, and brand impact alongside traditional KPIs.
Industry & Context.
market impact; brand resonance; marketing optimization; brand reach; cross-functional project execution
U.S.-based role.
What They're Looking For.
Must Have
Seasoned brand marketer with deep experience in gaming or entertainment, storytelling instincts, and a passion for community-first marketing. 8+ years of experience in brand marketing or product marketing within the video game industry, ideally in live-service or mobile environments. Portfolio of emotionally resonant, narrative-driven campaigns that demonstrate storytelling excellence. Deep understanding of North American gaming culture, Gen Z audiences, and community-driven ecosystems. Proven ability to act as a “player-first” marketer, with empathy for user communities and engagement dynamics. Experience working in fast-paced, experimental environments with a “test and learn” mindset. Excellent project management skills with the ability to handle multiple complex, cross-functional initiatives simultaneously.
Nice to Have
Experience in visual direction, copywriting, or creative production is an advantage. Familiarity with licensing, partnerships, or IP expansion is a plus.
What You'll Do.
Lead brand strategy and execution with a focus on storytelling, community alignment, and market impact.
Design and execute narrative-led marketing campaigns.
Lead North American marketing strategy and execution.
Develop lifecycle brand strategies for live games and seasonal content.
Own North American marketing budgets and define performance frameworks.
Serve as the internal advocate for the player community.
Oversee creator and influencer partnerships.
Partner with creative teams to define visual direction, campaign concepts, and cohesive brand expression.
Identify and manage strategic licensing and partnership opportunities.
Drive cross-functional project execution.
Experiment with emerging platforms and innovative channels.
How You'll Work.
Team & Collaboration
Collaboration skills with creative, product, and external partners across global teams.
Communication Scope
storytelling; proposal writing; copywriting
Process & Methodology
project management
Full Job Description
## Accountabilities You will lead brand strategy and execution with a strong focus on storytelling, community alignment, and market impact, ensuring campaigns reflect both global vision and local resonance. Design and execute narrative-led marketing campaigns that prioritize emotional storytelling over transactional advertising across multiple touchpoints Lead North American marketing strategy and execution, adapting global brand direction to resonate with Gen Z and highly community-driven audiences Develop lifecycle brand strategies for live games and seasonal content, managing campaigns from pre-launch through ongoing live operations Own North American marketing budgets and define performance frameworks that measure emotional engagement, community health, and brand impact alongside traditional KPIs Serve as the internal advocate for the player community, ensuring all marketing decisions reflect authentic player behaviors and expectations Oversee creator and influencer partnerships, focusing on genuine alignment and organic storytelling rather than purely paid amplification Partner with creative teams to define visual direction, campaign concepts, and cohesive brand expression across all marketing outputs Identify and manage strategic licensing and partnership opportunities that extend brand reach while preserving authenticity Drive cross-functional project execution, ensuring alignment between marketing, creative, product, and external partners Experiment with emerging platforms and innovative channels, fostering a test-and-learn approach to marketing optimization Requirements The ideal candidate is a seasoned brand marketer with deep experience in gaming or entertainment, strong storytelling instincts, and a passion for community-first marketing. 8+ years of experience in brand marketing or product marketing within the video game industry, ideally in live-service or mobile environments Strong portfolio of emotionally resonant, narrative-driven campaigns that demo
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