Company
Pharmaceuticals
SeniorBrandManager
“Senior Brand Manager. Skills: Brand strategy, Omnichannel marketing, Campaign management, Growth metrics. Lead brand strategy development. Plan brand strategy”
What You'll Achieve.
Achieve sales targets; Achieve market share; Achieve product growth
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Higher education in sciences, Marketing or business degree, Fluent English language, Relevant brand management experience, Marketing experience in pharma, Deep understanding of pharma market, Understanding of clients, Understanding of healthcare system, Experience developing strategies, Experience implementing tactical plans, Omnichannel marketing skills, Marketing campaign execution skills, Financial literacy, Budget management skills, Cross-functional leadership skills, Stakeholder management skills, Ability to work with complexity, Ability to work with uncertainty, Ability to work with multiple priorities, Experience in cross-functional matrix, Product launch experience, Strategic thinking, Analytical thinking, Data-oriented approach, Experience using digital tools, Experience using AI tools, High integrity standards, High ethical standards, High compliance awareness
Nice to Have
Experience with DRO technology
What You'll Do.
Lead brand strategy development
Adapt international strategy
Develop local marketing plan
Prioritize target audiences
Formulate adapted key messages
Build omnichannel customer journey
Define operational focus
Participate in portfolio strategy development
Allocate portfolio resources
Ensure international strategy implementation
Optimize local execution
Develop tactical plans
Implement tactical plans
Execute omnichannel campaigns
Optimize marketing mix
Define customer segmentation
Coordinate omnichannel customer journeys
Deliver through channels
Deliver at right time
Improve sales effectiveness
Improve customer access
Achieve sales targets
Achieve product growth
Manage demand forecasting
Manage product budget
Lead local strategy implementation
Lead local tactics implementation
Prepare launch readiness reviews
Participate in launch readiness sessions
Execute post-launch actions
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales team training
Communication Scope
Key messages
Process & Methodology
Product launch management
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