Company
Healthcare
SeniorBrandManager
“Senior Brand Manager. Skills: Brand strategy, Marketing plan, Product launch. Lead brand strategy development. Adapt international strategy to local plan”
What You'll Achieve.
Achieve sales targets; Achieve market share goals; Achieve product growth goals
Industry & Context.
Analytical thinking; Strategic thinking
What They're Looking For.
Must Have
Higher education in science, marketing, or business, Fluent English, Relevant experience in brand management or marketing, Deep understanding of pharmaceutical market, Experience developing and implementing strategies, Omnichannel marketing experience, Budget management skills, Cross-functional leadership skills, Experience in matrix environment, Product launch experience, Strategic and analytical thinking, Experience with digital tools, Experience with AI tools, High standards of integrity and ethics
Nice to Have
Experience with DRO technology
What You'll Do.
Lead brand strategy development
Adapt international strategy to local plan
Prioritize target audiences
Formulate adapted key messages
Build omnichannel customer journey
Define operational focuses
Participate in portfolio strategy development
Allocate portfolio resources
Ensure international product strategy implementation
Optimize local execution
Develop integrated tactical plans
Implement omnichannel product campaigns
Define and manage customer segmentation
Develop and coordinate omnichannel customer journeys
Deliver messages to customers
Deliver messages through channels
Deliver messages at right time
Train sales team on key messages
Train sales team on tactics
Achieve sales targets
Achieve market share goals
Achieve product growth goals
Lead demand forecasting
Monitor product budget
Manage product budget
Lead local product launch strategy
Lead local product launch tactics
Prepare launch readiness reviews
Participate in launch readiness sessions
Ensure follow-up actions completion
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales team training
Communication Scope
Written communication; Oral communication
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