AstraZeneca
Healthcare
SeniorBrandManagerOncology
“Senior Brand Manager -Oncology at AstraZeneca. Skills: Brand strategy, Campaign management, Customer acquisition. Execute on Marketing strategy. Manage HCP and Patient Marketing”
What You'll Achieve.
Meet annual revenue forecasts; Exceed annual revenue forecasts; Meet annual unit forecasts; Exceed annual unit forecasts
Industry & Context.
Analytical skills; Strategic thinking
What They're Looking For.
Must Have
3 to 5 years Marketing Experience, Specialty Experience needed, Marketing experience is mandatory
Nice to Have
Oncology experience is a huge asset
What You'll Do.
Execute on Marketing strategy
Manage HCP and Patient Marketing
Provide Promotional Speaker Training
Manage Sales Communications
Create promotional materials
Coordinate meeting logistics
Communicate post meeting
Follow up post meeting
Develop Promotional Speaker Program
Develop speaker materials
Communicate with speakers
Follow up with speakers
Build engagement with KEEs
Drive engagement with KEEs
Manage engagement with KEEs
Build interactions with KEEs
Drive interactions with KEEs
Manage interactions with KEEs
Contribute to marketing materials
Align marketing materials
Lead internal submissions
Support internal submissions
Review medical submissions
Review legal submissions
Review regulatory submissions
Participate in brand planning
Participate in budget meetings
Assist in brand planning deliverables
Support collaborative relationships
Build collaborative relationships
Oversee program effectiveness
Oversee initiative effectiveness
Track success criteria
Demonstrate market understanding
Demonstrate competitive landscape understanding
Support identification of new market opportunities
Identify actionable brand insights
Shape brand direction
Ensure brands meet forecasts
Ensure brands exceed forecasts
How You'll Work.
Team & Collaboration
Respiratory matrix teams; Sales teams; Market access teams; Sales operations teams; Medical teams
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