Kraft Heinz
FMCG
SeniorBrandManagerInnovation
“Senior Brand Manager - Innovation at Kraft Heinz. Skills: brand strategy, innovation, strategic planning. Lead development of brand ambition. Lead short and long-term innovation‑focused growth strategies”
What You'll Achieve.
setting clear innovation‑led brand strategy; translating it into scalable growth; deliver impact; identify growth opportunities; bring them to life; deliver scalable growth
Industry & Context.
simplify complexity; drive clarity and action in ambiguous environments; translate complex insights into clear, actionable direction; analytical and financial acumen; Comfort navigating ambiguity while driving structure, alignment, and results
What They're Looking For.
Must Have
8+ years of experience in brand management or marketing, strategic thinker, Proven experience leading innovation and renovation initiatives end‑to‑end, Demonstrated leadership and influence across complex, matrixed, organizations, analytical and financial acumen, Comfort navigating ambiguity while driving structure, alignment, and results
Nice to Have
preferably within FMCG or consumer‑driven organizations
What You'll Do.
Lead development of brand ambition
Lead short and long-term innovation‑focused growth strategies
Define strategic frameworks
Shape innovation and renovation agendas
Leverage data to understand performance drivers
Inform strategic decisions
Provide strategic guidance
Provide tools to build capability
Provide tools to build alignment
How You'll Work.
Team & Collaboration
partnering closely with Insights, Innovation, Finance, Sales, and cross‑functional teams; influence across a matrixed organization; alignment across marketing teams
Communication Scope
storytelling; communication skills
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