Abbott
Healthcare
SeniorBrandManagerHCP
“Senior Brand Manager - HCP at Abbott. Skills: Brand strategy, Marketing execution, P&L management, HCP engagement. Develop marketing strategies. Develop omni-channel tactical plans”
What You'll Achieve.
Grow market share; Drive category expansion; Drive profitability; Drive sustainable growth; Meet revenue targets; Meet margin targets; Meet market share targets
Industry & Context.
Analytical skills
10% travel
What They're Looking For.
Must Have
Significant brand management experience, Significant marketing experience, Degree level or equivalent experience
Nice to Have
Marketing qualifications (e.g., CIM), Experience engaging with HCPs
What You'll Do.
Develop marketing strategies
Develop omni-channel tactical plans
Lead annual Brand Planning process
Build market understanding
Deliver tactical plans
Lead portfolio insights
Implement management plans
Analyse campaign performance
Analyse brand activities
Take ownership of brand P&L
Manage promotional investments
Lead monthly budget tracking
Lead financial forecasting
Provide demand forecasts
Lead planning process
Partner with Contracts
Partner with field teams
Translate insights into plans
Lead innovation pipeline
Create business cases
Approve business cases
Align campaigns with standards
Align materials with standards
Align strategies with standards
Lead high-impact marketing plans
Drive topline performance
Drive bottom-line performance
Meet market share targets
Deliver demand forecasting
Deliver scenario planning
Champion data-driven decision making
Measure brand performance
Report brand performance
Project manage brand initiatives
How You'll Work.
Team & Collaboration
Cross-functional teams; Contracts team; Hospital-to-Home; Sales team; Medical team; Field teams
Process & Methodology
Project management
Applying for this Senior Brand Manager - HCP role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Abbott?
Real rants from real employees. Read before you apply.