Sanofi
Pharmaceutical
SeniorBrandManager
“Senior Brand Manager at Sanofi. Skills: Brand strategy, Customer insights, Marketing execution. Develop, optimise and implement brand strategy/tactic. Collaborate with other BU team”
What You'll Achieve.
Ensure achievement of project KPI; Achieve objectives; Generate/grow the business
Industry & Context.
analytical skills
What They're Looking For.
Must Have
Bachelor's degree, At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience, Experience in multinational company is must, Good level of English language (spoken/written)
Nice to Have
Major in medical, pharmacy is desired, Experience in new launch experience is desired
What You'll Do.
optimise and implement brand strategy/tactic
Collaborate with other BU team
Generate clear and accurate facts
Make market observations
Identify potential insights
Identify key market access issues
Identify customer needs issues
Give best sales forecast
Extract key findings from clinical literature
Track new launch progress
Provide input to formulation development
Provide input to packaging
Identify intellectual property issues
Identify intellectual property opportunities
Develop plans for new indication
Prioritize positioning
Drive consistent execution of product strategy
Design innovative projects
Execute innovative projects
Implement marketing plan
Monitor marketing plan
Control marketing plan
Develop robust promotional mix
Setup training for sales team
Manage budget within agreed limits
Lead Dupixent marketing plans
Develop working relationships with experts
Maximize budget allocated
Design marketing events
Execute marketing events
Keep abreast of promotional materials
Keep abreast of training materials
How You'll Work.
Team & Collaboration
Collaborate with other BU team; Work with marketing research team; Collaborate with regulatory affairs; Collaborate with supply chain; Collaborate with market access; Collaborate with commercial team; Work with cross-function teams; Good team working; Cross-functional capability
Communication Scope
Good level of English language (spoken/written)
Process & Methodology
Excellent project management skill, Track new launch progress, Design innovative projects, Execute innovative projects, Implement marketing plan, Monitor marketing plan, Control marketing plan
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