Sanofi

Pharmaceutical

SeniorBrandManager

Shanghai, China FULL TIME
The Brief

“Senior Brand Manager at Sanofi. Skills: Brand strategy, Customer insights, Marketing execution. Develop, optimise and implement brand strategy/tactic. Collaborate with other BU team”

What You'll Achieve.

Ensure achievement of project KPI; Achieve objectives; Generate/grow the business

Industry & Context.

Pharmaceutical
Problems you'll solve

analytical skills

What They're Looking For.

Must Have

Bachelor's degree, At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience, Experience in multinational company is must, Good level of English language (spoken/written)

Nice to Have

Major in medical, pharmacy is desired, Experience in new launch experience is desired

What You'll Do.

optimise and implement brand strategy/tactic

Collaborate with other BU team

Generate clear and accurate facts

Make market observations

Identify potential insights

Identify key market access issues

Identify customer needs issues

Give best sales forecast

Extract key findings from clinical literature

Track new launch progress

Provide input to formulation development

Provide input to packaging

Identify intellectual property issues

Identify intellectual property opportunities

Develop plans for new indication

Prioritize positioning

Drive consistent execution of product strategy

Design innovative projects

Execute innovative projects

Implement marketing plan

Monitor marketing plan

Control marketing plan

Develop robust promotional mix

Setup training for sales team

Manage budget within agreed limits

Lead Dupixent marketing plans

Develop working relationships with experts

Maximize budget allocated

Design marketing events

Execute marketing events

Keep abreast of promotional materials

Keep abreast of training materials

How You'll Work.

Team & Collaboration

Collaborate with other BU team; Work with marketing research team; Collaborate with regulatory affairs; Collaborate with supply chain; Collaborate with market access; Collaborate with commercial team; Work with cross-function teams; Good team working; Cross-functional capability

Communication Scope

Good level of English language (spoken/written)

Process & Methodology

Excellent project management skill, Track new launch progress, Design innovative projects, Execute innovative projects, Implement marketing plan, Monitor marketing plan, Control marketing plan

Free ATS check

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