Parafin
FinTech
SeniorBrandDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Brand Designer at Parafin. Skills: Visual identity, Brand system, Marketing campaigns, Website design. Own and evolve visual identity. Maintain brand system”
Industry & Context.
Find gaps in brand system
What They're Looking For.
Must Have
6+ years visual brand design, Portfolio spanning digital and print, Experience owning visual identity end-to-end, Experience leading rebrand or refresh, Proficiency in Figma, Proficiency in Adobe Creative Suite, Proficiency in AI tools, Excellent typography skills, Excellent layout skills, Excellent composition skills, Familiarity with web design principles, Familiarity with asset handoff, Autonomous to take brief, Communicator to present decisions
Nice to Have
Brand design in fintech, Brand design in B2B SaaS, Brand design in financial services, Motion design skills, Animation skills, Photography experience, Art direction experience
What You'll Do.
Own and evolve visual identity
Maintain brand system
Maintain brand asset library
Concept marketing campaigns
Execute marketing campaigns
Design website assets
Maintain website pages
Art-direct video content
Produce video content
Art-direct motion content
Produce motion content
Collaborate with product design
Represent and market product
Highlight key features
Create event materials
Create office materials
Identify opportunities to improve
Propose how to fill gaps
How You'll Work.
Team & Collaboration
Partner with marketing; Collaborate with product design; Collaborate with engineering; Work across teams
Communication Scope
Present creative decisions
Full Job Description
About Us: At Parafin, we’re on a mission to grow small businesses. Small businesses are the backbone of our economy, but traditional banks often don’t have their backs. We build tech that makes it simple for small businesses to access the financial tools they need through the platforms they already sell on. We partner with companies like DoorDash, Amazon, Worldpay, and Mindbody to offer fast and flexible funding, spend management, and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets, underwriting, servicing, compliance, and customer service for our partners. We’re a tight-knit team of innovators hailing from Stripe, Square, Plaid, Coinbase, Robinhood, CERN, and more — all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC, Notable Capital, Redpoint Ventures, Ribbit Capital, and Thrive Capital. Parafin is a Series C company, and we have raised more than $194M in equity and $340M in debt facilities. Join us in creating a future where every small business has the financial tools they need. About the Position We're looking for a Senior Brand Designer to own Parafin's visual identity across every surface: website, social media, blog, paid ads, video, events, and more. You'll be the creative force behind how Parafin looks and feels in the world. This role is about more than making things look good. You'll bring strategic thinking to brand consistency, help us scale our visual system, and collaborate across teams to produce high-quality work that reflects who we are and the mission we're on. If you love building brands from the inside out and want your work to support small businesses, you'll feel right at home here. This role sits on the design team and partners closely with marketing to bring the brand to life. What You’ll Be Doing: - Own and evolve Parafin's visual identity, maintaining the brand system and
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